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• Creating and planning a variety of PPC campaigns across a range of digital channels
• Overseeing existing campaigns and making recommendations on how to optimize them
• Analyzing trends and making data-driven decisions
• Writing engaging copy for adverts
• Proof-reading
• Making creative suggestions for advert templates
• Account management of clients
• Relationship building and business development
• Producing detailed analysis and reports of campaigns
• To present data and reports to a range of audiences