Location, as we know, have always played a major role in determining the success of any company. Nobody wants to set their shop in a schedule area devoid of any consumers. Similar logic applies while you try to set an online store but with a minor difference, you have to choose an e-commerce platform rather than an actual location.
Choosing an e-commerce platform may appear to be a minor difference but in no way, it is to be mistaken as a minor problem. What’s the point of establishing a nice looking online store brimming to the top with a variety of products where customers cannot find you. It gets tougher due to the vast majority of options available. To pick from.
But if you look at things more closely, you will realize that there are very few platforms on top such as WooCommerce, BigCommerce, Shopify, Magento, Big Cartel etc. Among which the main competition is between two e-commerce giants namely Magento and Shopify. Let’s learn a bit about them.
Shopify and Magento are both systems that allow you to operate and manage an e-commerce website. They are both extremely well known, and they both work wonders while some online stores prefer to use Shopify, and some prefer to use Magento.
- Product features
When it comes to product features, both Shopify and Magento allow you to load products and photos, manage orders, manage inventory, and complete a sales cycle.
However, Magento offers a stronger system for discounting and marketing promotions, and has better starter features, as Shopify comes with lighter features.
While some merchants want as many starter features as possible, some prefer Shopify because a lighter software means that it can be more efficient, the website will be faster, and there will be less ways to mess something up in the backend. Although, Shopify may be lighter, there are more than enough features to keep your website on par.
- Web Design
It’s undeniable that Shopify offers stellar templates, and best of all, they are free. Not only are they free, but they are very easy to use for someone with no technical background. They are great for small businesses that are on limited budgets and cannot hire a full team of designers and technical architects.
While Magento also offers free themes, the design is barely comparable to whta Shopify offers for free. Comparing next to each other, the Magento themes can often be dull and less creative.
Both Shopify and Magento are flooded with both free, and paid integrations and add-on’s. surely, whether you’re looking for an extension to boost your website’s SEO, or you need shipping support, you won’t have trouble while looking for an extension.
Since Shopify comes less immersed with features, you may have no option than to purchase an extension. Some of the extensions you may be forced to purchase, com free as a standard feature in the Magento platform. For an example, the ability to set up on-page checkout is a feature that must be purchased on Shopify, but comes out of the box with Magento.
- Payment Processing
Shopify integrates with over 70 different processors, including the widely used Braintree, and PayPal. With 70 different payment processors, you will probably be able to use your current processor, and if not, it won’t be difficult to find a new one.
Magento also integrates with processors, but it offers one-page checkout for free, in which Shopify does not offer. This is an important feature, and can make the difference between a customer abandoning the cart, and the customer making a large purchase.
Some major differnce between Shopify and Magento
The major difference between Shopify and Magento is in their accessibility and design capabilities. The ease of use for each platform differs; Shopify is easier to use, but once ou get over the implementation and learning curve of Magento, it also becomes easier to use.
Magento is sometimes ideal for mid-size to large businesses because of its scalability and out of the box features. However, if you’re small to mid-size company, and looking for a user-friendly shopping cart with an outstanding design, than Shopify can be a better fit for your e-commerce website.