How SEO Strategy Evolve in 2021 | SEO Tips to Boost Traffic

Are you willing to learn the crucial trends to mark your presence online? Just go through this resolute dossier to find the top SEO trends in 2021.

30-second Summary:

  • Technology is getting advanced at a rapid pace and so do the progress in the SEO sector. This means you have to be prepared for 2021.
  • Google has already announced 2 major algorithm updates in 2021.
  • You must have seen some SEO trends in the year 2020. Yes, we are talking about UX SEO and feature snippets. They are going to become even more prominent in the upcoming year.

There was a time when advertising and communication were limited to traditional methods but with the internet, things have changed a lot. These days the internet is not only an essential communication tool but a top marketing platform. Online advertising has crossed a mark of 400 billion dollars a year. This is even more than the TV ad industry.

Moreover, the global pandemic further fueled it and forced many companies to go online. So you can imagine what we can expect from SEO in the year 2021? What are the trends that are going to rule the market in 2021? What are the major changes that can impact SEO?

Well, let us discuss this all in detail.

Direct Changes to Search Engine: When it comes to SEO, it is dependent on the search engines. Here Google is the primary search engine. This means any change to Google’s algorithm or priorities will have a direct impact on SEO in 2021. This means if the industry goes slightly off the mark, there will be a billion-dollar loss. So it becomes crucial to be aware of the changes.

  1. Page Experience [May 2021]: Page experience is one of the prominent ranking factors on Google. The page experience is all about the feelings of visitors that they experience after visiting your web page. It is determined on the basis of a multitude of attributes from mobile-friendliness, safe browsing, HTTPS, and many other things.

Although these are already ranking factors, they are more institutionalized. They work within the page experience framework.

Moreover, Google is further adding Core Web Vitals as a part of the page experience. They are going to determine the quality of the user experience. They are going to measure the loading speed, interactivity, visual stability, and much more.

Now you must be wondering what this visual stability is all about. Well, visual stability is about shifting and jumping of the layout. This is adopted by Google to provide high-quality and more engaging content. This means a website with a high page experience score is going to load faster, will be more attractive, stable, mobile-friendly, and more secure. It means it will ultimately provide users with the rich experience that they are looking for.

Grab a Place in Top Stories without AMP:

You must have seen non-AMP content struggling to find a place in the top stories features for mobile phones. Well, this new page experience ranking framework is going to make even non-AMP content appear in the top stories feature.

It is the prominent way that helps websites to drive traffic to their content from mobile. It means this factor is going to disrupt the overall rankings of a lot of websites on smartphones. This means the month of May is going to be the month of SEO specialists.

So, you are advised to remain ready for the dramatic change that is going to influence your business a lot. This is so because it is not possible to measure its real impact in advance, you can only go with calculations to get an idea.

  1. Mobile-First Indexing [March 2021]:

Mobile-first Indexing may seem new to you but it is not. Google has been using it for a long time. Mobile-first indexing is all about indexing the mobile version of the website initially in Google Databases instead of the desktop version. This is going to accurately gauge the amount of content on mobile sites and their relevance and that too before coming up with the results on the screen.

This was basically introduced to counter serious trouble. The thing was, a large number of people were using their smartphones to search the stuff. They were browsing the net a lot. Now when it comes to the mobile version and the desktop version, they don’t match up in the content. This is where the problem arises as Google used to index only one version and this version is the Desktop version.

Thus it causes a mismatch between the rankings on the mobile and the content that is available on these pages. Now as the usage of smartphones was increasing at an alarming rate. To counter this problem Google comes up with Mobile-first indexing.

It was a massive step for Google to switch from entirely desktop-first indexing to mobile-first indexing. So this change couldn’t be made overnight. This is the reason why Google takes its time to implement this change. It all begins with permitting webmasters to change their desktop indexing to mobile indexing. Then mobile-first was made the default option for crawling new websites.

If we talk about the final and latest updates, we are going to see it in the month of March 2021. This will be the time when Google will begin the process of mobile-first indexing as a default option for all websites. This means the indexing of your website and the content that is considered good right now is probable to change in the month of March.

It is hard to estimate to what extent it is going to bring that change. But yes you can expect some instability.

As we know Google is known for taking matters like this, seriously. This is why some basic guidelines are published in advance. This is to ensure that the transaction to mobile-first indexing will go on smoothly.

  • You should make sure that your website’s content is visible to Google crawlers and bots.
  • Do not forget to fill out the relevant meta tags on both desktop and mobile.

 

The version of landing Pages:

  • Enable lazy loading. This will ensure that your mobile website will load rapidly.
  • Avoid blocking any relevant mobile-specific URLs in the robots.txt file.
  • You should at least have identical primary content on both versions. Although it is difficult to have identical content, this is going to help you a lot.
  • Do not forget to check the alt tag of both image and video embeds.

 

SEO Trends:

It is good to have wider SEO trends in 2021. This is so because specific updates to the algorithm are different things. But you must have some prior information about some wider trends. These trends should be in the sector that is going to make a change in how actually we engage with SEO how Search Engine Optimization is important for business websites. Some of the trends that we are talking about are already present. The only difference is, they are accelerating now. There are even some that are new.

  1. Voice Search: Voice search is something that has revolutionized the way searches were made earlier. It is becoming more and more prominent. Haven’t you heard of Siri, Alexa, Google Assistant, and so on? You must be using them. Isn’t it?

If we go with the data, voice search revenue is going to rise up to 40 billion dollars by 2022. This means traditional SEO trends in 2021 can expect huge challenges in the upcoming months. But you can also use it in your favor. All you need to do is to use a different approach to capitalize on this emerging SEO arena. This is so because in voice searches, earning that first position is more crucial as compared to the traditional text searches.

  1. Featured Snippets and Microdata: Google is going to bring more featured snippets. to its homepage. It doesn’t matter whether it’s about recipes or news or tutorial, you are going to get all. The basic purpose of these snippets is to aid in searching. This means you are going to get faster search results. This will also help in keeping traffic on Google’s website.

This also provides websites with an opportunity to be featured. This means more traffic to the website.

We are not saying that being featured means you are going to get exponential growth in the traffic. But as data from Ahrefs shows that there is the significant importance of the same. If we talk about the averages, then being featured means you are going to get around 8.6% CTR. On the other hand, this CTR rises to 19.6% of the traffic for top natural results.

This figure is extremely impressive. It shows the power of the featured snippet that steals a substantial amount of clicks and that too from the top position. But one thing that you are required to take care of is, to monitor your ranking and readjust your snippet. It also includes the process of optimization for more clicks.

  1. Non-textual content: You must have seen the internet saturated with blogs and landing pages. This is making it difficult to rank for noteworthy keywords with decent traffic. This is the reason why SEO agencies from around the world are trying to expand their reach. They are diversifying the content that they are producing and publishing.

On the other hand, when it comes to engagement and rankings, the role of infographics comes into play. But the promising frontier that is going to pay in 2021 seems to be Videos. It doesn’t matter whether they are uploaded on YouTube or are embedded in your website.  You are going to get more traffic from YouTube views that are less saturated than Google’s traditional search engine.

Moreover, YouTube generates more than $15 billion for Google each year.  So it is that platform which you can’t ignore.

There are also some video snippets on SERPs that you can only rank for through the video content. Here you need to know that these video snippets are prominent on search queries that begin with “how-to”, in the case of tutorials and other educational content.

  1. UX SEO: 

This is the era where SEO is an intricate subject. It is an amalgamation of expertise from different fields. It doesn’t matter whether it’s marketing, software engineering, creative writing, and so on. All are equally important to get the desired results. But the recent trend that is gaining significant attention is the UX SEO framework.

UX SEO is all about optimization of the user experience of a website that is basically done to increase engagement and conversion rate. This thing matters a lot because it is not only about attracting regular visitors but their engagement is the factor that is going to drive sales. When it comes to UX SEO, it is going to provide you with the framework that will aid you in achieving all this.

Conclusion:

You must know that Google made more than 3600 changes to its algorithms on a yearly basis. Moreover, this volatile sector is accompanied by new trends that only a few were able to predict. It means you need to be with the latest updates on a continuous basis. Reading articles on the trends alone is not going to pay. This is going to be a tough task to win the market competition. You must know what experts are telling you about the upcoming trends. You must have pre-planning to counter the change if it takes place in the future. This is going to help you a lot with SEO strategies that will bring the desired results.

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5 Best Alternatives for Google Plus Users

When it comes to advertising and business growth, Google Plus comes to mind. But since the time this social media platform started closing its doors, consumers are heading towards another option. They are on a hunt for an option that matches the features, traffic, and other SEO benefits.

Well, the good news is, there are a lot of replacements for Google Plus.

So if you are really looking for alternatives to Google Plus or what we generally called G+ to grow your business, just go through this resolute dossier on the same.

What was Google Plus and what was the reason for its Shut Down?

Google Plus was basically the 4th attempt by Google to build a social media network. Some of its predecessors are Google Buzz, Google Friend Connect, and Orkut.

During the initial phase, this platform got massive success with 395 million active accounts in the year 2016. This was the time when Facebook started seeing this network as a threat. But within a short span of time, it lost its importance.

This was due to the reason that you have to use a Google Plus account for a longer period of time to use features like Google Photos, Hangouts, YouTube, etc. This makes most of the users use Google Plus only for the purpose of accessing Google photos, YouTube, or so on.

Another reason for its shutdown was a data breach. There was a big glitch that allowed even 3rd party apps to access the private information of about 500,000 Google Plus users.

5 Social Media Platforms are capable enough to replace Google Plus when it comes to the Local Businesses

When it comes to a replacement, there is no perfect match to Google Plus but yes, depending upon your business requirement you can go with either a single platform or all that are listed below.

  1. Google My Business:

Google My Business (GMB) provides you with information about your business’ operating information, reviews, and much more. This will help you appear as a business profile and on Google Maps. It doesn’t matter whether someone is using a mobile or desktop you will be visible.  It means when the user will search for a brand like yours, the business profile will appear like the one shown in the image.

Google Business Listing

 

On Google Maps the business profile will be like

 

Google Business Street view

Business profile on Mobile will be like

 

Google Business on Mobile

Although this information will be on your website, GMB will help you index the content. It also shares it with a broader audience. This will boost search result rankings, revenue, and other valuable insights related to consumers.

Why is Google My Business considered a better replacement for Google Plus?

 

This is so because it is more than just an online local business directory. It is loaded with various social features.

The audience can tap “+ Follow” under listing on mobile-first and receive updates from your business. You can also use this feature to send a “Welcome Offer”.

Moreover, it is loaded with other features like Reviews and a Q&A section. This will help you in building a stronger trust factor with your audience.

How to Use Google My Business?

 

    • Highlight the information related to your business. It includes opening hours, closing hours, website, products, menus, location, etc.
    • You can use the GMB dashboard to see the queries that your audience is using to find your business. You can also see a breakdown of actions and what is the performance of your profile as compared to others in the same category.
    • You can boost your local SEO by going through an optimization process. The keywords will make you rank higher in local search results.

 

2. Facebook for Local Business

 

Facebook is one of the biggest social media networks in the world with 2.7 billion monthly active users. It is also one of the biggest business tools.

Why has Facebook emerged as a Good Replacement for Google Plus?


When it comes to building an online community for the success of your brand there is no match to Facebook.

You can use various options presented by Facebook like Groups and Business Pages to your advantage.

Haven’t you seen various Facebook ads about Magento eCommerce store, Shopify Apps, oncoming sales and discounts on various eCommerce platforms, and so on? This is what certified Shopify experts or Magento experts do and this is what draws sales.

This is so because more than 1.4 billion people are using Facebook Groups every month.  On the other hand, you can use Facebook Business Pages to get some advanced features like reviews, instant messaging, automated replies, analytics, and so on. You can also go with paid Facebook ads to improve your results.

How to Use Facebook?

 

  • Create a Facebook group and share exclusive offers on the Facebook page.
  • Share information like your location, contact details, websites, and much more.
  • Go for regular events.
  • Provide 24X7 instant customer care support.
  • Use reviews in your favor.
  • Go for Feedback, directly.

 

3. LinkedIn for Local Businesses

When it comes to professionalism, there is no match for LinkedIn. It is one of the best alternatives to Google Plus. With more than 722 million users, LinkedIn has become one of the top social media sites.

Although there are some who are using LinkedIn actively. When used correctly it helps to generate leads and carries the power to establish you as an industry thought leader.

Why LinkedIn Is a Good Replacement for Google+?


Circles, yes we are talking about “Circles” which are one of the best features on Google Plus. You can easily create different Circles and add people to them. This will aid you in the segmentation during updates and will help you to keep your professional life separate from your business life.

It also lets you connect with your co-workers and share content to boost your brand.

How to Use LinkedIn?

 

  • Join industry or niche LinkedIn groups to connect with people. This will help you in establishing your brand.
  • Start sharing updates and opinions related to your brand or business.
  • Take the help of your 1st-degree connections to connect with 2nd or 3rd-degree connections.
  • Do not forget to publish articles on the LinkedIn pulse with actionable content.


4. Pinterest for Local Businesses


If you own a visually appealing eCommerce brand then you can go with Pinterest. This is so because Pinterest is having more than 367 million users.

This means you are going to bring your brand in front of those audiences who are sitting down there and are ready to spend anytime you show them the product of their interest.

Why Pinterest is seen in the form of better Replacement to Google Plus

 

Pinterest as alternative to Google Business

 

When it comes to boosting sales, Pinterest leads Google Plus which was most commonly known for sharing updates and creating a community.

Pinterest first rolls out buyable pins followed by promoted pins. Thus it encourages the audience to take action on feeds’ inspirational content. It is one of the favorite platforms for females and youngsters.

One thing you need to take care of is, as the site is a visual search engine, so your brand must have that element to shine. If your brand fails to match niche interests and demographics, it might not prove to be a replacement that you are actually looking for.

How to Use Pinterest?

 

  • Use SEO to optimize your profile, boards, Pins, etc. This will boost your brand’s visibility.
  • Go with visually appealing pins to get more users to click-through.
  • Activate those pins that are rich and make them shoppable. This will help you with conversions.
  • Use tools like Tailwind. This will help you to pin at the best times and will bring more engagement
  • Do not forget to invest in Pinterest ads.

5. Instagram for Local Businesses


When it comes to trending social media platforms the name of Instagram can’t be ignored.

With more than 1158 million active users Instagram has emerged as one of the top platforms for building relations and bonding. It is also one of the effective platforms for expanding business. It is capable enough to give a boom to your business as it has more of a young generation on its platform.

Why is Instagram a better replacement to Google Plus?

 

Instagram as Alternative to Google Plus

If we generally made a comparison between Google Plus and Instagram then Instagram has a lot more to offer in addition to Google Plus.

It doesn’t matter whether it’s about uploading photos, multi-person instant messaging, Video calls, location tagging, and so on, Instagram has it all.

In addition to this, Instagram has more added Shoppable Features and ads that can help you in the growth of your business. Moreover features like Reels and Instagram IG makes it more favorable. It is a boon for eCommerce. This is the reason why Magento Certified Developers, Shopify experts, and other experts from different eCommerce platforms are in favor of Instagram.

How to Use Instagram?

 

  • Begin with creating a content calendar for your feed posts, IG Lives, IGTV, Reels, etc.
  • Add stories on a daily basis to stay on top.
  • Go for hashtag research to find terms that your ideal customers are using.
  • Go with targeted ads to boost sales.
  • Collaboration with brands is the key to increasing sales.
  • Use storytelling techniques to the fullest in your captions.
  • Photography is the key. The quality of the photo matters a lot.
  • It is good to go with highly shareable pieces of content.

 

How these alternatives to Google Plus can aid you in your Local Business?

 

Do you still carry some doubts in your mind regarding these alternatives? No worries here are some benefits of using these alternatives.

Create Brand Awareness and Get Recognition

You can easily spread words about your business using social media networks. It’s all about showing up online. The more you do it, the more benefit you will earn.

Increase Local Business Traffic

You can use social media platforms to promote your blogs. This is so because content marketing is all about attracting the audience. You can even go with YouTube videos to remain in front of your audience all the time.

Use analytics to Improve your Marketing

You can take the help of some platforms that offer you some analytics. You can use analytics to increase both your customers and sales.

For this, you can take the help of Instagram, Facebook, and Pinterest.

Provide Unique Customer Service

If you really want to grow your business, you have to provide a rich user experience. The more care you take of your customers and the more quickly you solve their problems, the more interest they will show in your platform.

For this, you can go with Facebook to solve complaints on an early basis. This will help you to build a solid relationship with your customers.

Conclusion:

You must have realized by now that there is no exact duplicate to Google Plus. But there are many options available that you can use to your advantage. The alternatives that have been provided to you over here will not only help you to achieve the results that you are looking for but they come with additional features.

The additional features will not only help you to do your task easily and rapidly but will also aid you in getting better results.

Google Mobile-First Indexing Best Practices You Need To Know in 2021

Mobile-first indexing means that Google is principally using the mobile version of the content for the purpose of ranking and indexing which previously was using only the desktop version of sites.

We are living in a world that is trending towards mobile technology where the quantity of internet mobile usage has overtaken the overall usage of desktop internet usage during these last five years. So, it’s very obvious for Google to support the mobile version of sites for ranking and indexing content as more people have switched their focus from desktop screens to mobile pages.

So, here in this ultimate guide, you are going to find how you can check whether Google has swapped your site to the mobile-first indexing or not. And if it hasn’t done this yet then how can you organize it by yourself.

 

Have you Switched to Mobile-First Indexing?

 

It was 2016 when Google made its first announcement about shifting its desktop site algorithms towards the Mobile-First Indexing. During that time, Google has also released that today; most people are browsing Google from their mobile devices.

So, from that time only, they have started rolling out mobile-first indexing for many sites. And by the end of March 2021, Google has planned that they are officially going to Prepare for Mobile-first Indexing for every single website. This means that Google’s indexing from March 2021 onward will be provided for mobile sites only.

Further, here I am going to provide you more detailed timeline about Mobile-first indexing:

November 2016 – In November 2016, mobile-first indexing was introduced for the first time by Google and being approved for some sites.

March 2018 – Mobile-first indexing was officially announced by Google.

December 2018 – More than 50% of crawled websites were rolled out to Mobile-first indexing.

July 2019 – New Websites were provided with default Mobile-first indexing from 1st July 2019 onward.

March 2020 – Now the data of Mobile-first indexing for crawled websites has increased up to 70%. They had also announced at that time that mobile-first indexing would be used for every site by September 2020.

July 2020 – the procedure of switching to mobile-first indexing for 100 websites was being stopped due to the worldwide coronavirus pandemic situation.

March 2021 – Aim of launching 100% Mobile-first indexing by the end of March 2021 with uncertainty.

Here, as per the latest released facts by Google, more than 70% of the websites have already switched to Mobile-first Indexing by the end of March 2020.

For switching the index of your website to the mobile version, firstly your website is required to be responsive. Now if your website is built either in WordPress, Magento, Shopify, or in any other platform then your site is likely to be responsive. So, here your website will be autonomously switched to the mobile version of the index by Google itself. Further, if we talk about Shopify, then here the majority of Shopify themes are mobile responsive. This means if you are using a Shopify theme then your website will look the same on the mobile screen as it appears on the desktop screen by autonomously reorganizing the theme as per the size of the mobile screen.

You can also review this by yourself using the Google Research Console to check whether you are one of that 70% of website owners who have switched to Mobile-first indexing or not. And for reviewing this, you can simply go to ‘Settings’ and then move to the ‘About’ section where they will identify the Crawler for your website and will inform you if your website has been switched to Mobile-First Indexing or not. Now if you have already switched then they will also provide when it happened.

Here, if you have found that your website is still featuring the desktop index instead of mobile indexing then it may have happened because of the complex coding used for creating your website. Whatever be the reason for this, you still are required to switch your site to mobile-indexing rather than desktop indexing otherwise you are definitely going to face some troubles in the future while ranking your website on Google.

 

Prepare for Mobile-First Indexing: 

 

First of all, I would like to make it clear that there is no different index separately available for desktop websites or mobile sites. Google has only one index which is slowly shifting from the desktop version to the mobile version of sites. This is basically a major concern because the content which you are not able to see currently on the mobile version of your screen will further not be available on google after it has been completely switched to the Mobile-first indexing.

As we have already discussed above, if you are having a responsive website then this is not going to be an issue for your site but having a complex website would be troubling for you. Apart from this, people who are having m-dot sites are also going to face trouble when Google has completely shifted its indexing towards the mobile version of sites.

Now, further here I am going to provide you some key point for your websites which you are certainly required to check for the smooth transition between desktop version to the mobile version:

  • Technical Checks
  • Keep important content
  • Navigation and links

 

Technical Checks:

 

First of all, if you are a certified Shopify developer or expert in some other technology as well, then make it certain that the various technical elements of your website are placed right for the mobile version of your website. For ensuring this, you can simply create an account on Google Webmaster Tools then crawl your website here. When you do this, your website will be eventually crawled on this site with the help of desktop user-agent tools. In simple words, you can understand it as here you are going to check how your website will appear on the desktop version of the screen which you can simply change by going to the ‘Crawl Settings’ tab during setting up your project or in another way, simply go to the ‘Project Settings’ and update the user-agent to mobile from desktop.

Here we would like to advise you to first crawl your website for the desktop version using the user-agent tool and then go for checking the mobile version. This is because we provide you here with a feature where you can easily check the comparison of both i.e. desktop version of your site as well as the mobile version of your site. So, you can easily examine the changes that have occurred and any kind of issues if they have arisen during the switching procedure. Now here we are mainly talking about the issues which you are facing right now while using the mobile version but they were not present at all during the desktop version of your site.

When you are going to click on any issue, then there is an option of ‘Show Changes’ which will highlight the changes that occurred when you click on it.

You can turn-wise click on any of the issues number New, Added, or Removed for checking Google Search Console where you need to find ‘Enhancements’, then ‘Core Web Vitals’ and finally go to the ‘Mobile’ option.

Ads, Pop-ups, and Interstitials: 

 

You can check all these manually on your website using the mobile version of your screen. Here one thing which you need to double-check is whether you have too many interstitials when users interact with your site and how much screen they are covering when they appear in front of it. Here you can also check a few guidelines for interstitial which Google has provided to Help users easily accessing the content from the mobile version of the site.

 

Mobile Indexing Best Practices: 

 

The popular and best practices in Mobile Indexing are Tap Targets, Text Size, and Padding, etc. Now here you can get quick information on all these by directly going to the ‘Google Search Console’ then ‘Enhancements’ and then ‘Mobile Usability’. Further, you can also go through a test provided by Google named as Mobile-Friendly.

 

Further, you can also check this ultimate guide on Mobile-first Indexing Best Practices provided by Google.

Here if you have separate versions of your site for both desktop and mobile platforms, then you might have to ditch the mobile (m.) version of your site because your desktop version site will eventually start operating well on the mobile screen as well when Google will completely switch its ranking and indexing to the mobile-first indexing. The other way to handle the mobile (m.) version of your site is either you can make it responsive or you can add one conditional logic in your website code which eventually redirects your users to the desktop version of your site. Overall the mobile (m.) website code is complicated so here we would like to suggest you completely ditch the code as your desktop version of your site will be eventually switched to the mobile version by google itself.

 

Keep Important Content:

 

Here when you open a site on your desktop screen as well on your mobile screen then you obviously see a huge difference based on their screen size. As the mobile screen is smaller in size so you are not able to see all the content like you see on your desktop screen. Further, there is no additional space for the menu buttons or sidebars so it becomes appropriate to exclude the few contents displayed on the desktop sites.

Now the content present on the mobile version of your site isn’t required to look alike the desktop version of your site but it’s recommended to choose the most valuable content for displaying on the mobile version of your site.

Here if you are an expert in whatever technology, either you are a Certified Magento Developer or Shopify expert or other, here few things can be easily excluded like email opt-ins which is absolutely not going to be a big deal for SEO people but hiding other important things would create a bad image concerning your site among your audience.

Further, if the content didn’t appear by default on the mobile version of your site then ultimately it would be considered as less than visible. So, for making content more visible for your site as per the small screen of mobile devices, somewhat you will be needed to update the design of your site where you can choose options like tabbed content. Here for creating a better user experience, Google does not discount the content hidden.

We have observed that various e-commerce sites are performing really well after using these design elements which are able to provide various informational details such as frequently asked questions, required product details, existing user’s feedback, etc. when requested by the users.

 

Links and Navigation:

 

Here don’t worry at all about your external website links as they will be autonomously consolidated along with the mobile version of your site. All you need to make sure is that the canonical tags of your website are attached well in your website code which ensures the external links are counted as mobile pages of your site.

And for the internal links of your website, here you only need to verify whether all the important links still exist or not after the procedure of switching to the mobile version of your site by Google. For example, it may have skipped the secondary navigation system used for locating your user just for saving space. What exactly has changed here?

 

 

Here you would like to check what changes have taken place with your website issue which you surely want to start by checking the tags like Meta Descriptions, Title Tags, Meta Robots Tags, Canonical Tags, Hreflang Tags, Alt Text on Images, and Structured Data as well.

Further, you are required to check:

 

Robots.txt

 

If you are having an m-dot version site then you are definitely required to check whether the robots.txt sub-domain has any kind of different rules for this file or not. And for doing this instantly, here you can directly type yourwebsitename.com/robots.txt and m.yourwebsitename.com/robots.txt in the address bar and then analyze the difference between the two links. If it seems difficult to you then simply copy and paste both these URLs into any of the text Text Comparison Tool.

Moreover, you will also want to perfectly crawl your other website elements like JavaScript, CSS, and images as well.

 

Speed: 

 

Based on the mobile version of your site, Google will autonomously calculate your Page speed. And for manually checking the speed of your webpage, you can directly go to the Further, various sites are using the same kind of menu options in the mobile version which they earlier were using in the desktop version. All these things could certainly affect your website ranking because they might update the Google Page Rank algorithm for your site.

 

Conclusion: 

 

So, from all the above discussion, here we truly wish that your website version is already switched for mobile-first indexing where you don’t have to take stress regarding the upcoming mandatory ranking and indexing updates by Google. If unfortunately your site is not yet switched for the mobile indexing then you definitely need to be concerned about this and start preparing now for the same while the time is still in your hands. Mobile has become the new normal for people and for that you need to make sure your sites are available on the mobiles.

 

How Important is SEO for Business Websites

Search engine optimization is low-hanging fruit for any eCommerce website. If you’re building your online business, or we can say running an e-commerce website, then definitely you should utilize SEO to build a strong web presence and to gain new customers for your business which takes it to the next level. This is far more effective especially for e-commerce businesses as the entire business is running online.

When it comes to a business and that too with a website. It’s all about the business’s visibility that matters the most. It’s all about your online presence 24X7 that draws the audience towards your platform.

This is why SEO is crucial for your business. This is why you see a lot of SEO services companies. Bigger firms know the power of SEO. They know what a little investment in SEO can finally lead to.

Well, if you are unaware of the power of SEO and you don’t have an idea of how important is SEO for any business with a website? Here it is

  • Organic search matters the most in Website Traffic: When it comes to the website’s performance. It is the organic search that is the key to success. It is the critical component of the purchaser’s funnel. Organic search plays a crucial role in getting users to complete the conversion.

It is important to know that Google owns a significantly larger portion of the search market. It owns about 75% of the overall search market. So being highly visible on trusted search engine results like google can make or break your business.

For being visible, quality SEO and a high-quality website are areas you need to focus on.

  • Better user experience: SEO is not all about being visible online. It is a lot more than that. User experience is one among them. With advanced technology and machine learning, Google has learned to interpret a good or bad user experience.

A good user experience is a pivotal element in the success of a website. The thing is customers know what they want. They visit a website for a specific reason. If you make it easy for them to find what they are looking for or if you are able to provide them instantly with the demanded material, your task is accomplished.

But if at any stage you fail to do so. You will lose a chance to impress your customers. That’s why Google pays attention to search engine result pages (SERPs). It is one of the best ways to serve users with required information in fewer clicks, quickly and easily.

  • Conversions: With the growth of mobile traffic at an alarming rate, local search has become a fundamental of both small as well as medium-scale businesses.

This is where local SEO (Search Engine Optimization) can help you a lot. It is all about optimizing your digital properties for a specific vicinity. It is one of the easiest ways through which people can find you easily and quickly.

It puts you one step closer to an engagement that can ultimately lead to conversion. Local optimizations focus on specific towns, cities, regions, and even states. This is to establish a medium for your brand to show presence on a local level.

This all can be done via SEO. It is about optimizing the business website, its content, local citations, backlinks, and local listing relevant to the location and business sector, your brand belongs to.

  • Builds Trust and Credibility: When it comes to a professional e-commerce website, the SEO service company tries to establish a strong foundation for a website with a clean and effective user experience.

It is done with the purpose of earning trust and credibility. They took several factors into account for this. They go with quality backlink profiles, positive user behavior, machine-learning signals, optimization of on-page elements, and content.

But you need to take care that this trust and credibility can’t be built overnight. It will take both time and continuous effort. But once this is built successfully your customers are not going to leave your platform easily to your competitors.

  • Brings new opportunities: When it comes to business, there are many ups and downs. As a result, some are able to survive but most of the owners aren’t able to rise.

 

High-quality SEO will let you find a means of discovering and leveraging new opportunities for a brand. It will not only help in making a brand discoverable but will make it capable enough to shine.

When you go with quality SEO, it is all about truly marketing a brand with the passion and understanding that the brands,s  stakeholders have for it. It is all about attracting investors that are ready to invest in your brand even when your brand is not doing well.

Conclusion:

If you own a business with a website, it is crucial for you to know the power of SEO. You must be aware of the role of SEO in attracting an audience to your platform. You should know how to use SEO to get the conversions that you want. This will not only help you to take your business to the next level but also helps you in attaining stability in the competitive market. Now why it is so important is told to you here.

Five Creative Lead Generation Ideas that You Must Try

 

Lead generation has become a crucial aspect that can aid marketing efforts. A successful lead generation campaign can earn a huge profit for the organization.

There are a lot of lead generation ideas that can work for the benefit of the organization. But you cannot go and try those ideas one by one. You are required to have a selected and creative lead generation idea that can bring you success.

To help you more with this, let us discuss five creative lead generation ideas that you must try.

  1. Create helpful videos: Visual aiding is best known for its success in making people understand your message. Helpful videos are effective solutions to various problems from potential customers. They are both entertaining and easily digestible.

    Moreover, it gave them practical solutions to work upon. You can use this factor to your advantage and offer the audience an easy and effective way to trust your business. There are a lot of video-hosting platforms that offer a series of educational videos for companies that need assistance for shooting their own videos.

  2. Use the SEO power of customer reviews: When it comes to organic search, there is no match to review platforms. You can use this opportunity to expand your brand visibility on a global level. It will help your business to get noticed by potential audiences.

    What you need to do, is to encourage your users to leave reviews on third-party platforms that have a strong SEO base. This will increase your chances to be found by qualified prospects. This will also help you in getting a distinction from your competitors in high-valued keyword searches.

  3. Create a spreadsheet: It is good to compile a spreadsheet of resources. It makes it easy to see the value when someone else does it for you.

    The thing is, people have different preferences about how they like to consume content. Now when you make the information easily accessible to the audience, it will provide you with a highly valuable piece of content that generates more leads.

  4. Use an interactive quiz or tool: One of the best techniques to learn more about visitors is to offer them a quiz. This will help you to easily get their contact information. The idea behind this strategy is to motivate users to provide the required information by offering them benefits.

    If you want this technique to be more effective, you can offer giveaways. Giveaways are one of the most effective techniques to get a solid lead generation.

    You can also take the help of free online tools. These tools will help you to grade websites against key metrics. These will also let you discover ways to improve your websites.

  5. Create a worksheet: There are several tasks in a business that requires a worksheet to work effectively. You can take advantage of this by offering people an opportunity to fill the worksheet. You can trade the worksheet for an opt-in. This will generate a positive and trusted relationship with prospects.

    Moreover, In a spreadsheet, readers can easily find resources that will help to establish the goals of an organization. It will also make it easier to identify and track your team’s Key Performance Indicators (KPIs).

    Conclusion: Lead generation plays a crucial role in the expansion of a business on a global scale. This is the reason why marketers put hard efforts to draw maximum benefits. There are a lot of lead generation ideas that can boost your marketing campaign. But if you want to play a safe game, you are required to have workable ideas. To make it easier for you, we have presented you with the top 5 lead generation ideas in this resolute dossier.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8 Important 2019 SEO Trends You Need to Know

New Year brings in new trends in the field of Search engine optimization services which we personally think that every SEO expert must be aware of so as to bring the best out of the search results for the website. If you are not that good with dealing the SEO services then not an issue with the help of this article we will enlighten you up with some of the most trending SEO trends which might help you to surge up the popularity of your website in the upcoming year!

So tighten up your seat belt and learn some of the most innovative trends which you can utilize so as to give a head start to your website in 2019!

  • Search intent and optimization
    Search intent and optimization is becoming the catchiest thing which everyone wants to bring into their website techniques as it is one of the most in trend strategy followed by many professionals. No doubt because of this trend the importance of keywords is talking a back step but this strategy is for sure changing a way of search optimization.
  • Create extra-ordinary way of presentation
    Creating a unique and informative content not only helps your website to gain popularity among new clients but also gives an opportunity to the old clients to revisit your page on the regular basis. To make your content look more attractive experts have started to add videos, animations, images to the content which eventually helps to give a boost up to your website.
  • Investing in technical SEO
    Website will continue to grow at a faster pace to provide its customers a best user interface and experience. By keeping in mind some of the technical features of SEO like that of the speed of the website and some of the progressive application will not only help you to enhance the popularity of your website but will also help top main your clients.
  • Voice Search
    This feature is not a new feature to you anymore! Technology is evolving and so is the world of SEO where voice search is acting like a revolution. This is one of the most convenient features for people who face difficulty in typing. There are the numbers of artificial intelligence assistants available in the industry for an instance Siri, Cortana and Alexa are some of the most commonly used ones.

    Professionals must work on optimizations of conversational keywords which will help this feature to reach to its great potential.

  • Video Keywords
    People have started to use this strategy of researching the keywords through videos. While you are creating your video and seeking some or the other opportunity to gain popularity in the content then this might be the best option for you. In fact, usage of hashtags in the descriptions helps to extract much of the information.
  • Surging Up social media indexing
    Content marketing and SEO both of them go hand in hand and both of these techniques will for sure become the next most trending techniques in 2019. The main reason behind this is that in the upcoming year content marketing will hold utmost importance so as to rank better on search engines.

    So, get ready to enhance the quality of your content as it will be one of the hot cakes in the upcoming year!

  • Try to understand your targeted audiences
    It is very crucial for a company to understand the type of audience they are intending to target to as if their business is not reaching to the relevant audience, it may just become a piece of cake which no one is interested into. So boost up your research work and get the best audiences.
  • Work on more of quality content
    Quality content is what everyone seeks for! Providing your users with a good and informative content that can trust on is really a cherry on the cake. Never try to stuff up your content with the keywords as it will affect your rankings. Try to be as informative as you can with your content!
  • Wrapping up!
    There may be numerous tips and trick to achieve the best Search engine optimization services but the using the above-discussed trend will for sure help your website to reach to its potential in the upcoming year!

Key points to consider in Web Development that will dominate in 2019

Talking about web development, every company is bound to experience some of the other changes within some span of time either a total change or an update, it may vary accordingly! Such changes much in common and also in trend because of which, the interest of the existing as well as of new customers is always on the high note and trusts me this constant trend will be continued even in the upcoming year 2019!

People are now making themselves more aware of the fact that how crucial it is to get the updates done in order to stay in the race with the other competitors which can be only done through intelligent yet creative CMS website development services. Producing informative content is important as it initiates your existing as well as new customers to engage more with your website which eventually helps in surging up the number of your audience.

Though it can be tough for a business to cope up with constant updates and improvements yet they need to do some of the other things to keep up the pace.

So, further discussed are some of the key points which one must consider in their upcoming year these features are already in trend and will continue to be.

  • Brilliant Chat Bots
    Chat bots are started to know as intelligent bots as they give the customers a path through which they can convey their messages to the support system directly, in fact, they act as if you are directly talking to the customer care executive. The advantages of using chat bots not only end here, in fact, they even provide the customers the best offers and solutions that they can.

    Moreover, in the coming year, it has also been predicted that chat bots are going to be the hot cake of the industry as they are very good in conversations!

  • Motion User Interface
    Companies are now opting a way where they can give simple yet mesmerizing interface of the website which is both informative and user-friendly. It is an important aspect for the companies to bring in such a useful feature as it helps their clients to understand what they have to offer to them. Good convincing images, gif’s acts as an add-on in engaging the existing customers and to fetch new clients as well.

    This budding technique is in trend but in the upcoming year, it will for sure be a necessity for every website as it helps to fetch more of revenue after all!

  • Creative and Enriched Website Designs
    Though a website must be informative and simple the addition of bit graphics won’t put the website to any harm! In recent years, it has been observed that there is a slight inclination towards the addition of animation, cartoon, images, and videos to the website with a vibrant usage of color schemes. This kind of approach makes the customers mentally attached to the website eventually making them curious to know more about your services.

    This trend will for sure take a huge leap in the upcoming year 2019 so, start adding different graphics to your website!

  • Mobile approach
    According to the research, it has been observed that almost 4 hours of every day are spent by a person using their mobile phone, so it always suggested for the companies to go for a mobile approach as well as it helps the clients to view your website on their Smartphone.
  • Push Notification
    Push notifications are much in trend thing which is being used by almost every company; push notification has started to replace the emails as well. These notifications do act as an add-on for both the ends may it for the users or for the manufactures.

Conclusion
These key points of CMS website development services are already in trend, but in the near future, these will be considered as a necessity for every website. So, it is better that you start to integrate them as soon as possible!

15 PPC Campaign Tactics to Improve ROI

PPC is also known as pay per click is the solution to most of the online campaigns, and yes it is often over expensive yet overwhelming. If you are facing the monotonous nature with much of the time to run a PPC campaign may it be successful or unsuccessful, then trust me you are not only one in this race. Furthermore, if you are having a really good ROI then trust me it makes it all worth!

Talking about the online tools, pay per click is the most effective tool when it comes to the online marketing. Comparing in terms of social media, content marketing or search engine optimization, PPC out of all has the potential to get an instantaneous boost up in terms of traffic and conversions. But as everything has some pros and cons so does pay per click campaigns

Let’s begin with top 15 PPC Campaign Tactics to improve your ROI and finally making this process fruitful for everyone.

  • Relevant keyword
    While you start with pay per click advertisements, it’s necessary for you to bid on some of the matching keywords for the ads. It’s hard to tell how effective it turns out to be, because even this depends upon a number of factors, but the main factor to bid on the relevant keyword.

    Talk about Google Ad words, it is such a convenient tool as it helps the users by suggesting with other keywords also.

  • Value based approach
    After you choose the relevant keyword the other thing that is important is to work on it details and the descriptions of the things that you are offering, let the original advertisement grab the value based approach. So rather than depicting the information about the services isn’t it a good idea to explain the benefits about the services which will eventually help you to bloom out the conversations and improve your impression upon your audiences.
  • Call to action
    Finishing your ads with a call to action button can be very useful. Keep in mind to put the advantages about the services and how can it benefit the audiences. In a layman language show your audiences how your services can be useful for them.
  • Targeted audiences
    What do you do before you popularize your ads; you create an awareness and interest among the people and this is what most of the PPC campaigns look out for.
  • Start to bid on brands
    People have suggested that you shouldn’t be bidding on the branded keywords ,of course you shouldn‘t be doing it for your own brand, because if people do know about your website they can directly visit it, but in case if you are providing services for other brands also they should be considering this point.
  • Long keyword are more specific
    Sticking up with short keywords is what everyone does! But choosing long keywords helps you to be more specific!
  • Choose Quality over quantity
    Considering about the PPC platforms it’s not always about how much you are willing to spend, but what matters the most is how good the quality of your ads is. Try to increase the quality score by eliminating the irrelevant keywords.
  • Ad groups are the main anchors
    If you want to have good quality scores, then you must work on the relevance of your ad groups which could fit into their specific purposes. For all the narrow targets ad groups are the best as it helps to give a broader range of keywords.
  • Cut on the clicks which is not useful
    You must have come across the fact that many irrelevant crowds are coming across your ads which seems to be wastage, so in that case you can use negative keyword modifiers as it makes sure that your ads are not getting wasted.
  • Be selective- who is watching your Ads
    People at times click on the ads which are totally irrelevant and who don’t even have any intentions to use your services. There are many cases termed under “click fraud” in which people tends to click on their rivals PPS ads, so that they can spend more money without getting anything in return.
  • Different Ad groups for the cell phones
    Try to create PPC ads for the mobile users also as they provide you with an advantage of adding videos and images. You can even weigh ad bids for all the mobile users.
  • Be regional
    We already know how using local keywords can help you get the most effective audiences. Setting geographic parameters helps people to view the ads that are nearby to that specific location.
  • Work on timings
    Time is money! We know this thing very well that how audiences react differently from time to time. Some might be busy in morning, some at night or maybe people are spending more time on Saturday, so time does matter and vary accordingly to every person.
  • Landing pages are also important
    Don’t waste your penny on ads which are for specific products because at the end it may only lead the audience to your homepage.
  • Copy must be appropriate for the page
    To get going with this point you must match the original content as well as the web titles .You can also add naturally fitting when it comes to the keywords as that will lead the user to the advertisement right in the first place.

Conclusion
The more efforts you put into this field, the more result you will be getting out of it. I hope these PPC campaign tactics will help you to get ahead start in improving your ROl.

Google Cache Server 404 Internal Issue has been Resolved

John Mueller the senior webmaster trend analyst from Google conveyed it on Reddit that just in case if your cache link on Google is returning you with a 404 error, then it’s nothing as such for you to get worried about the rankings because it won’t be affecting your rankings on Google. He said that “Google Cache Server 404 Internal Issue “can happen and it doesn’t mean anything serious!

So, if you are still worrying about your page being de indexed or about the drop in your ranking, they free up your mind because Google, it’s nothing for you to be concerned about! The issues which people were concerned about the Google Cache Server 404 Internal Issue is subjected only with the Google cache server, which eventually won’t be reflected either on indexing or the rankings of your web pages.

Google’s senior webmaster trend analyst also shared that in the past, all those pages that never had a cache link attached to it are not, by default, as the main reason behind the error was the lower quality.

The issues on the Google web page cache can be easily found out by the index coverage problems or by using any of the URL inspection tools. But it is always a good option to be extra cautious about the rankings of your page, as no one can afford to affect their Google SEO’s web pages, especially in the context of the rankings in the search results so as to get rid of bad effect or the bad impact on your website. So as mentioned John Mueller it is not more a thing you should get depressed about!

It was before this, that everyone used to suffer from this problem which at that point was huge! But after analyzing this issue thoroughly that outcome was quite clear, the problem is not that enlarged because after all ,what we want is to safeguard the ranking of our website !In fact, even Google search engine is also not penalizing this error ,which makes us quite clear that we are in the safer situation right now!

While you check the very first thing that you must be considering is that what sort of error or issue your webmaster tool is depicting in front of you in your search console regarding your website and after you get to know that it’s always a better option to try to solve it on our own.

While you check the very first thing that you must be considering is that what sort of error or issue your webmaster tool is depicting in front of you in your search console regarding your website and after you get to know that it’s always a better option to try to solve it on our own.

Conclusion
After going through the various statements it’s pretty sure that if you are facing with “Google Cache Server 404 Internal Issue” then it’s nothing for you to get worried about as it won’t be affecting the ranking of your webpage!