8 Important 2019 SEO Trends You Need to Know

New Year brings in new trends in the field of Search engine optimization services which we personally think that every SEO expert must be aware of so as to bring the best out of the search results for the website. If you are not that good with dealing the SEO services then not an issue with the help of this article we will enlighten you up with some of the most trending SEO trends which might help you to surge up the popularity of your website in the upcoming year!

So tighten up your seat belt and learn some of the most innovative trends which you can utilize so as to give a head start to your website in 2019!

  • Search intent and optimization
    Search intent and optimization is becoming the catchiest thing which everyone wants to bring into their website techniques as it is one of the most in trend strategy followed by many professionals. No doubt because of this trend the importance of keywords is talking a back step but this strategy is for sure changing a way of search optimization.
  • Create extra-ordinary way of presentation
    Creating a unique and informative content not only helps your website to gain popularity among new clients but also gives an opportunity to the old clients to revisit your page on the regular basis. To make your content look more attractive experts have started to add videos, animations, images to the content which eventually helps to give a boost up to your website.
  • Investing in technical SEO
    Website will continue to grow at a faster pace to provide its customers a best user interface and experience. By keeping in mind some of the technical features of SEO like that of the speed of the website and some of the progressive application will not only help you to enhance the popularity of your website but will also help top main your clients.
  • Voice Search
    This feature is not a new feature to you anymore! Technology is evolving and so is the world of SEO where voice search is acting like a revolution. This is one of the most convenient features for people who face difficulty in typing. There are the numbers of artificial intelligence assistants available in the industry for an instance Siri, Cortana and Alexa are some of the most commonly used ones.

    Professionals must work on optimizations of conversational keywords which will help this feature to reach to its great potential.

  • Video Keywords
    People have started to use this strategy of researching the keywords through videos. While you are creating your video and seeking some or the other opportunity to gain popularity in the content then this might be the best option for you. In fact, usage of hashtags in the descriptions helps to extract much of the information.
  • Surging Up social media indexing
    Content marketing and SEO both of them go hand in hand and both of these techniques will for sure become the next most trending techniques in 2019. The main reason behind this is that in the upcoming year content marketing will hold utmost importance so as to rank better on search engines.

    So, get ready to enhance the quality of your content as it will be one of the hot cakes in the upcoming year!

  • Try to understand your targeted audiences
    It is very crucial for a company to understand the type of audience they are intending to target to as if their business is not reaching to the relevant audience, it may just become a piece of cake which no one is interested into. So boost up your research work and get the best audiences.
  • Work on more of quality content
    Quality content is what everyone seeks for! Providing your users with a good and informative content that can trust on is really a cherry on the cake. Never try to stuff up your content with the keywords as it will affect your rankings. Try to be as informative as you can with your content!
  • Wrapping up!
    There may be numerous tips and trick to achieve the best Search engine optimization services but the using the above-discussed trend will for sure help your website to reach to its potential in the upcoming year!

Key points to consider in Web Development that will dominate in 2019

Talking about web development, every company is bound to experience some of the other changes within some span of time either a total change or an update, it may vary accordingly! Such changes much in common and also in trend because of which, the interest of the existing as well as of new customers is always on the high note and trusts me this constant trend will be continued even in the upcoming year 2019!

People are now making themselves more aware of the fact that how crucial it is to get the updates done in order to stay in the race with the other competitors which can be only done through intelligent yet creative CMS website development services. Producing informative content is important as it initiates your existing as well as new customers to engage more with your website which eventually helps in surging up the number of your audience.

Though it can be tough for a business to cope up with constant updates and improvements yet they need to do some of the other things to keep up the pace.

So, further discussed are some of the key points which one must consider in their upcoming year these features are already in trend and will continue to be.

  • Brilliant Chat Bots
    Chat bots are started to know as intelligent bots as they give the customers a path through which they can convey their messages to the support system directly, in fact, they act as if you are directly talking to the customer care executive. The advantages of using chat bots not only end here, in fact, they even provide the customers the best offers and solutions that they can.

    Moreover, in the coming year, it has also been predicted that chat bots are going to be the hot cake of the industry as they are very good in conversations!

  • Motion User Interface
    Companies are now opting a way where they can give simple yet mesmerizing interface of the website which is both informative and user-friendly. It is an important aspect for the companies to bring in such a useful feature as it helps their clients to understand what they have to offer to them. Good convincing images, gif’s acts as an add-on in engaging the existing customers and to fetch new clients as well.

    This budding technique is in trend but in the upcoming year, it will for sure be a necessity for every website as it helps to fetch more of revenue after all!

  • Creative and Enriched Website Designs
    Though a website must be informative and simple the addition of bit graphics won’t put the website to any harm! In recent years, it has been observed that there is a slight inclination towards the addition of animation, cartoon, images, and videos to the website with a vibrant usage of color schemes. This kind of approach makes the customers mentally attached to the website eventually making them curious to know more about your services.

    This trend will for sure take a huge leap in the upcoming year 2019 so, start adding different graphics to your website!

  • Mobile approach
    According to the research, it has been observed that almost 4 hours of every day are spent by a person using their mobile phone, so it always suggested for the companies to go for a mobile approach as well as it helps the clients to view your website on their Smartphone.
  • Push Notification
    Push notifications are much in trend thing which is being used by almost every company; push notification has started to replace the emails as well. These notifications do act as an add-on for both the ends may it for the users or for the manufactures.

Conclusion
These key points of CMS website development services are already in trend, but in the near future, these will be considered as a necessity for every website. So, it is better that you start to integrate them as soon as possible!

15 PPC Campaign Tactics to Improve ROI

PPC is also known as pay per click is the solution to most of the online campaigns, and yes it is often over expensive yet overwhelming. If you are facing the monotonous nature with much of the time to run a PPC campaign may it be successful or unsuccessful, then trust me you are not only one in this race. Furthermore, if you are having a really good ROI then trust me it makes it all worth!

Talking about the online tools, pay per click is the most effective tool when it comes to the online marketing. Comparing in terms of social media, content marketing or search engine optimization, PPC out of all has the potential to get an instantaneous boost up in terms of traffic and conversions. But as everything has some pros and cons so does pay per click campaigns

Let’s begin with top 15 PPC Campaign Tactics to improve your ROI and finally making this process fruitful for everyone.

  • Relevant keyword
    While you start with pay per click advertisements, it’s necessary for you to bid on some of the matching keywords for the ads. It’s hard to tell how effective it turns out to be, because even this depends upon a number of factors, but the main factor to bid on the relevant keyword.

    Talk about Google Ad words, it is such a convenient tool as it helps the users by suggesting with other keywords also.

  • Value based approach
    After you choose the relevant keyword the other thing that is important is to work on it details and the descriptions of the things that you are offering, let the original advertisement grab the value based approach. So rather than depicting the information about the services isn’t it a good idea to explain the benefits about the services which will eventually help you to bloom out the conversations and improve your impression upon your audiences.
  • Call to action
    Finishing your ads with a call to action button can be very useful. Keep in mind to put the advantages about the services and how can it benefit the audiences. In a layman language show your audiences how your services can be useful for them.
  • Targeted audiences
    What do you do before you popularize your ads; you create an awareness and interest among the people and this is what most of the PPC campaigns look out for.
  • Start to bid on brands
    People have suggested that you shouldn’t be bidding on the branded keywords ,of course you shouldn‘t be doing it for your own brand, because if people do know about your website they can directly visit it, but in case if you are providing services for other brands also they should be considering this point.
  • Long keyword are more specific
    Sticking up with short keywords is what everyone does! But choosing long keywords helps you to be more specific!
  • Choose Quality over quantity
    Considering about the PPC platforms it’s not always about how much you are willing to spend, but what matters the most is how good the quality of your ads is. Try to increase the quality score by eliminating the irrelevant keywords.
  • Ad groups are the main anchors
    If you want to have good quality scores, then you must work on the relevance of your ad groups which could fit into their specific purposes. For all the narrow targets ad groups are the best as it helps to give a broader range of keywords.
  • Cut on the clicks which is not useful
    You must have come across the fact that many irrelevant crowds are coming across your ads which seems to be wastage, so in that case you can use negative keyword modifiers as it makes sure that your ads are not getting wasted.
  • Be selective- who is watching your Ads
    People at times click on the ads which are totally irrelevant and who don’t even have any intentions to use your services. There are many cases termed under “click fraud” in which people tends to click on their rivals PPS ads, so that they can spend more money without getting anything in return.
  • Different Ad groups for the cell phones
    Try to create PPC ads for the mobile users also as they provide you with an advantage of adding videos and images. You can even weigh ad bids for all the mobile users.
  • Be regional
    We already know how using local keywords can help you get the most effective audiences. Setting geographic parameters helps people to view the ads that are nearby to that specific location.
  • Work on timings
    Time is money! We know this thing very well that how audiences react differently from time to time. Some might be busy in morning, some at night or maybe people are spending more time on Saturday, so time does matter and vary accordingly to every person.
  • Landing pages are also important
    Don’t waste your penny on ads which are for specific products because at the end it may only lead the audience to your homepage.
  • Copy must be appropriate for the page
    To get going with this point you must match the original content as well as the web titles .You can also add naturally fitting when it comes to the keywords as that will lead the user to the advertisement right in the first place.

Conclusion
The more efforts you put into this field, the more result you will be getting out of it. I hope these PPC campaign tactics will help you to get ahead start in improving your ROl.

Google Cache Server 404 Internal Issue has been Resolved

John Mueller the senior webmaster trend analyst from Google conveyed it on Reddit that just in case if your cache link on Google is returning you with a 404 error, then it’s nothing as such for you to get worried about the rankings because it won’t be affecting your rankings on Google. He said that “Google Cache Server 404 Internal Issue “can happen and it doesn’t mean anything serious!

So, if you are still worrying about your page being de indexed or about the drop in your ranking, they free up your mind because Google, it’s nothing for you to be concerned about! The issues which people were concerned about the Google Cache Server 404 Internal Issue is subjected only with the Google cache server, which eventually won’t be reflected either on indexing or the rankings of your web pages.

Google’s senior webmaster trend analyst also shared that in the past, all those pages that never had a cache link attached to it are not, by default, as the main reason behind the error was the lower quality.

The issues on the Google web page cache can be easily found out by the index coverage problems or by using any of the URL inspection tools. But it is always a good option to be extra cautious about the rankings of your page, as no one can afford to affect their Google SEO’s web pages, especially in the context of the rankings in the search results so as to get rid of bad effect or the bad impact on your website. So as mentioned John Mueller it is not more a thing you should get depressed about!

It was before this, that everyone used to suffer from this problem which at that point was huge! But after analyzing this issue thoroughly that outcome was quite clear, the problem is not that enlarged because after all ,what we want is to safeguard the ranking of our website !In fact, even Google search engine is also not penalizing this error ,which makes us quite clear that we are in the safer situation right now!

While you check the very first thing that you must be considering is that what sort of error or issue your webmaster tool is depicting in front of you in your search console regarding your website and after you get to know that it’s always a better option to try to solve it on our own.

While you check the very first thing that you must be considering is that what sort of error or issue your webmaster tool is depicting in front of you in your search console regarding your website and after you get to know that it’s always a better option to try to solve it on our own.

Conclusion
After going through the various statements it’s pretty sure that if you are facing with “Google Cache Server 404 Internal Issue” then it’s nothing for you to get worried about as it won’t be affecting the ranking of your webpage!

How to use Instagram for Shopify to grow your sale Channel

The popularity of instagram has escalated over the past some years, and trust me it not going to slow down any soon. Instagram has evolved a lot in the past few years by introducing most of the new features like brilliant photo filters etc at a fast rate making it more profitable for merchants and other users.

Instagram’s budding popularity, huge user engagement and ease in integrations with all the e commerce platforms makes it one of the most censorious marketing and sales tool for your business with a lot of potential to get you the first class sale. As instagram is one of the highest foresee sales channels for merchants it provides you with a super occupied user base and product friendly feeds from people all around.

Let’s talk about ecommerce!
If merchants want to keep their customers engaged, they need to keep up with them, and using instagram as one of the helping hands will only be add on to their brand. Instagram has shoved off all the limits by integrating new and different applications with an out bursting infrastructure, allowing the brand to reach to its relevant customers.

Let’s analyze how your business can be benefited from instagram!

But first of all!

Why to use instagram for sales and marketing?
Instagram has become a major part for many ecommerce business campaigns as it has a humongous audience who are very much happy to engage themselves with new brands and resulting in more of the overall customer engagement. People are happily following and buying different brands on instagram which is considered to be a huge success. Isn’t it!

“Swipe Up” links are also considered to be a huge success as it helps to directly deviate the traffic to your website, which was considered to be a tough job for other platforms. Platform like these keeps on expanding making markets more valuable, especially if you have a strong visual appeal of the product.

Optimize your instagram profile
The basics are very simple like setting up your profile, fill your details, use a keyword optimization in your descriptions and upload a logo and its ready to be used. But apart from this instagram has introduced some more features that can bring you great profits to your business profiles! Include some of the following to get a head start

  • Clickable-hash tags
    Focussing on adding the branded hash tags would help you get the relevant customers, add some clickable hash tags to your profile descriptions.
  • Clickable links
    Add clickable links to other profiles in your profile is one of the options! You can use direct traffic if you do have other similar profiles. Clickable links can also be used to deviate people to your profile that fits well with your brand.
  • Highlighting your story
    By highlighting your story you can add your expired story to your profile which can be easily viewed by the traffic. These feed helps your profile to show the key contents of your brand.

 
Regular posting of the content
You must post your content few times a day. If you are posting it with in a gap of 2 hours, then also it is a good habit! Posting good image content can be exceptionally beneficial for your sales. Select your time to post for your specific customers. But keep in mind to test the results before you move forward.

Authenticity Matters
It’s a great platform to show your creative side. Inculcate different pictures and videos to tell everyone about your brand and the product.

Tips for photos
Don’t be hasty about how to get customer’s attention! All you can do is to water mark your images with your own domain name. While uploading images never ever put your water mark in the corners as they can be cropped while you upload them . Take a look before uploading!

Go Live
Broadcast your stories from your device to engage your followers in the real time, Host contests about various topics to keep your users engaged and influence them to participate in your work! Once your live broadcasting is over, you can easily put that into your highlighted story to be viewed!

Final words!
Instagram is a platform that every entrepreneur should be adding to their marketing techniques just in case if they haven’t still applied it as it is one of the entertaining and eye catching platform! Embrace different features of instagram and use it as it will only benefit your business. All you need is to post content regularly for all kinds of customers so as to engage all of your audience. It must be quite a job, but after the results will blow your mind away!
 
Can I do it for You ?

How Hackers Trying To Sneak Into WordPress Website. Tips To Make You Site Secure

Is your website getting hacked? Do you want to know how to recover hacked WordPress website?

WordPress is the most popular and powerful Content Management system to create websites, that’s why it is heavily targeted by hackers, because of its popularity WordPress is target of Hackers looking to take over pieces of your site for their own benefit.

So the most common WordPress errors and the Fix are as follows:

Before updating your next post on WordPress make sure you have read out all the errors of WordPress here with the solutions.

The Problem: Syntax Error

The Fix: The parse error syntax error in WordPress isn’t a common error, and it typically occurs through a mistake made by the user. Syntax errors are connected with code omission or wrong code syntax. When any unexpected thing found in the code, you can see this type of phrase error with the location and the line number of the script where the error occurred:

Phrase error-syntax error, unexpected $end in

/public_html/site1/wp-content/themes/my-theme/functions.php on line 278

Often missing curly bracket, missing a semicolon at the end of an individual line or some unexpected character in the code causes a syntax error.

A better way is to check locally before updating it to a live website. Taking a backup of websites before implementing any changes are the best to deal.

The Problem: Internal Server Error

The Fix: Often you will see an error that reads “Internal Server Error” or “500 Internal Server Error”. this most confusing WordPress error is catchall error messages that signify some problem with your server.

Possibilities of causing this error are wide and there is no indication where you should check for the error. Here are some of the methods to fix this issue.

  • The corrupted.htaccess file can be one of the reasons of internal server error. Login to your website using FTP and by renaming your .htaccess_old. After renaming the file, try to reload your website to confirm if the issue has been solved. If the problem has been solved then visit Setting>Permalinks and reset your permalinks. This will create a new.htaccess file for you.
  • Sometimes there can be a plugin issue. So deactivate all the plugins to check if the issue was caused due to plugin. So, it’s better to deactivate all the plugins at once to find out which plugin is causing trouble. Further, you can activate each plugin one by one to see which plugin was responsible for the issue.
  • Increase the PHP memory limit as insufficient memory can be one the reason behind internal syntax errors. The way through which you can increase the limit of the available memory is: open the file using FTP and add the following line define(‘WP_MEMORY_LIMIt’,’128M’)
  • If it still causes issues and you are unable to figure out then it’s wise to re-upload the core files, which are in the folders named WP-includes and WP-admin. It might fix your problem if it’s related to the core files.
  • Call your host provider to help you out if all the above mentioned methods failed to solve the issue.

 
The Problem: Establishing a Database Connection Error

The Fix: There are few reasons when the database does not respond or login credentials refuses to connect to a database. These issues are often being experienced by various WordPress development companies.

Methods to solve includes

Checking your database login details.

Checking wp-config.php file containing all the login details that are required to make a connection such as the database name, username,password and server. Make sure that your database credentials match with the credentials that are within cPanel. If the credentials are same then add a line of code by defining(‘WP_ALLOW_REPAIR’,true);into wp-config.php file, Access http://www.yoursite.som/wp-admin/maint/repair.php to check the settings. Once you are done, be sure to remove the line from wp-config.php.

The Problem: White Screen

The Fix: The plain white screen with no message that appears in the screen is for WordPress users while blue screen is for Windows user. This means nothing and you have no clue where to look and what to fix. The fix of this issue is:

  • Insufficient memory limit can be one of the reason behind it. Make sure you have increased the memory space.
  • Turn of all plugins
  • As theme can also be responsible for the issue, so try to switch your theme to the default theme to solve the issue.
  • Change the debug mode from false to true. As it displays output warnings, error etc. These can turn to help you identify the exact hitch.