Facebook Ads – A New Way To Boost Your Business

Facebook Ads – A New Way to Boost Your Business

Let’s face it… we’re living in a social networking world right now. It’s very probable that you, your employees, and immediate family members are all already using Facebook as a way to catch up with old friends or stay up-to-date on things happening in the neighborhood or with favorite bands and companies. If you aren’t using a Facebook fan page for your company as well, it’s quick to manage and free so what are you waiting for?!

Creating Facebook profiles and fan pages and updating them regularly are great for helping to promote your company and for branding. If you have a little room in your advertising budget, it’s also highly recommended to take it another step further and use Facebook ads in conjunction with your fan page. They can be extremely beneficial for all types of businesses large or small, local or worldwide and are often less expensive than other avenues of paid advertising currently available.

  • One of the major benefits of using Facebook ads is that they’re so easy to set up! Facebook has made setting up ads and managing them so very user-friendly and time efficient that almost anyone can start using them at any time. The reports they provide you with are also great for seeing what types of audiences are most viewing your ads and how often to help you adjust and better your run times and budgets and get the most out of your Facebook ads.
  • Ads on Facebook are seen by millions of people all over the world. If your products or services are world-wide, you have the benefit of reaching audiences all over and most of the time for a lot less than using paid ads with the major search engines. In addition, if your company is nation-wide or even just a small local business, Facebook allows you to target in on very small and specific areas to show your ads and even lets you decide which age group of people your ads would most appeal to. There are a variety of other demographics that can be custom tailored to best suit your target audience as well so you can always make sure the right people who will be most likely to seek out your products or services are seeing your ads at all times.

 

If you are not using Facebook to market your business, you are losing the opportunity to reach out to 175,000,000 active users. Today, Facebook is the most popular social networking site online. People spend a lot of time on Facebook to interact with friends, make friends, play games and join interest groups. When you are able to get your advertising message across to these people, you will see a surge in traffic to your website and probably an increase in sales or inquiries.

 

A question that many people will ask is that how a business can leverage Facebook to market its product or service? Now, let me share with you 3 ways to advertise your business on Facebook:

 

  1. Facebook social ads. This is the most straight-forward way to advertise your business on Facebook. With social ads, you can set up your ads to target people by interest, age group, gender, etc. This will make your ads more targeted and increase its click-through-rate (CTR). With higher CTR, you are getting more visitors to your website and increase the chance of getting more customers. You can also choose to place a picture in your ads, which I strongly recommend you to do it. An ad with a picture captures attention and encourages more clicks.
  2. Groups and Pages. You can create a group and page for your business on Facebook. Then get more people to join your group or become a fan of your page. For a group, you can use the Invite function to get your friends to join. But there is no invite function for a page. You need to either use social ads to advertise it or pass the direct URL of the page to your friends. Both groups and pages are great channels to gather more potential customers and build brand.
  3. Worth of mouth marketing. It is easier to sell to a friend than a stranger. With so many active users on Facebook, you should try to know more friends. Join groups that are related to your product and service, and socialize with the group members. Add them to your contact and get to know them personally. When they get to know your business and trust it, they will recommend your company to their friends.

 

Facebook is definitely an advertising channel that you absolutely must leverage on. Every day, there are new advertisers on Facebook and more companies are creating pages and groups for their products.

What Marketers Need To Know About New Updates On Facebook Algorithm?

Marketers Need To Know About New Facebook Algorithm?

The Low-Down Facebook’s Latest Changes and How They Affect Your Business

No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.

That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.

Here’s what you need to know and do about these changes:

The focus of the new changes is actually very holistic. Facebook is all about creating community. These changes are an attempt to help users find relevant content and to have more meaningful social interactions.

In a nutshell that means people want to see information from their family and friends. They don’t want to be bothered with irrelevant posts from businesses, brands, and media.

So how do you deal with Facebook’s algorithm changes as a business?

  • QUALITY

First of all, you need to focus on quality versus quantity of content. Relevance takes on a whole new meaning now. Take time to create really juicy posts your audience can’t resist.

Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.

  • ENGAGEMENT

Engagement is everything. With every post, your goal is to stir up a conversation. Ask for opinions. Get them to share their advice and stories.

Now more than ever you need to develop a tribe of people who love to be connected and can’t wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.

  • AUTHENTICITY

Don’t try tricky posts that get people to comment and share on a post. Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.

Moreover, engagement bait tactics can get you in trouble. The Facebook algorithm can detect such tactics that try to coerce people to engage.

Instead, have the intention of sharing good content from your heart. Be authentic. Make your posts so amazing that people will naturally want to share them.

  • MUSIC

Facebook and Universal Music Group signed a deal to allow users to upload songs in videos. This means users can now share videos containing music from UMG’s artists without having the videos removed due to copyright violations as they have been in the past.

So now you can we open up creativity, connection and innovation through music as you build your social media community.

In other words, rock out with your peeps! Now you can without copyright infringement by choosing songs by Universal Music Group artists.

In the end, the people who help, entertain, inform, and serve their communities will win. So stop worrying about marketing and focus on serving your fans and followers.

Here are 10 strategies and tactics to get those algorithms to work in your favour:

  1. Show Your Personality

Facebook wants us to be more authentic with our posts. Being authentic is the key here. People resonate with people, not brands. So the more you can showcase your personality on your page posts, the more people will be drawn to your message and become engaged with your posts.

Relax on the “guru” marketing tactics that you’ve been told to do and instead be yourself.

  1.  Keep Your Target Market in Mind. Always.

If you’re wanting to use Facebook to help build your business, then you have to know who you want to attract to your business as paying clients. The more you know who they are, the more you can produce content that they will want to hear from you.

  • What do they want from you?
  • What do they want to learn from you?
  • What will inspire them?
  • What will get them engaged with your posts?
  1. Utilize Facebook Live

It wasn’t long ago that video was the “Queen of Facebook” where us entrepreneurs enjoyed great views and reach with our natively uploaded videos but that is all being set aside for Facebook Live.

Facebook Live provides us with the opportunity to live stream “in the moment” videos that naturally facilitate engagement, which is what the Facebook algorithms are looking for.

During your Live shows, focus on:

  • Providing insider peaks into your world such as while attending live events
  • Sharing something of value
  • Asking leading questions
  • Being entertaining; have fun! Don’t worry so much about how you look and just go for it!
  • Being authentic
  1. Ask Leading Questions

Simply asking questions can get great engagement on your posts. You want to ask questions that will warrant more than a “yes” or “no” response and get a discussion happening.

Ideally, encouraging discussion among your followers brings an even higher level of engagement that Facebook will truly reward.

Here are some ideas on what kinds of questions you could be asking:

  • Topics that pertain to your target market
  • Hot topics that everyone has an opinion on
  • Fill in the blank questions
  • Opinions on what’s happening in your industry
  • What’s happening in their world they would want to share, discuss or celebrate
  1. Create Inspiring Posts

Create posts that will inspire your followers into wanting to share them to their followers. Whether your post is a video, a quote or a quote on an image, if it resonates with your audience, it will inspire them to at minimum hit the “like” button and maybe even share to their followers.

  1. Use Images

Not only do images catch your follower’s eye much quicker than plain text posts, they also tell a story at first glance. Try to use more images in your posts as these will garner more engagement if they resonate with your audience.

  1. Conduct Contests

Contests are great on getting engagement and building brand visibility. But before holding any Facebook contests, make sure you check out the Facebook rules first.

  1. Keep it Simple

Remember, for the most part, people are on Facebook to escape so you want to avoid asking deep questions that will make your followers think or avoid responding due to feeling too vulnerable to share.

So keeping your posts light, simple and fun can garner you a bigger engagement impact.

  1. Share Influencer’s Posts

Sharing other people’s content, especially influences in your industry, can greatly increase that post’s reach. So be sure to follow those that enjoy a great engagement rate and share some of those posts as your page to your page.

Not only will your reach increase but you’re also showcasing someone you admire, which can get an automatic boost in the algorithms.

  1. Show Your Support

It’s a lot of fun to have a fan appreciation day and showcase or highlight a fan or VIP client of yours. You can tag them and ask a question for them to respond to in the comment section, which will boost the engagement.

 

 

 

Epicor & Magento Integrations

On the off chance that you utilize the Epicor ERP framework in your business you’ll as of now advantage from an answer that can expand efficiency, increment benefit and open new entryways with creative intuition and abnormal state outline, and in case you’re going to head into the online field you’re not going to need to lose that sort of usefulness. That is the place we come in.

Kbizsoft Solutions can fabricate a bespoke internet business website utilizing the Magento stage and will coordinate it with your current Epicor arrangement, giving a solitary purpose of contact over the business and easily consolidating yours on the web and disconnected channels.

With along these lines of working you can anticipate:

Continuous usefulness and moment information trade over all regions

Enhanced stock administration with naturally redesigned stock levels

Better client benefit with naturally held points of interest and the alternative to track buys and hence enhance advertising center

Time and cost investment funds with the self-sufficient framework decreasing the requirement for manual information

Precise reporting for enhanced business knowledge and showcasing potential outcomes

Profitability, versatility, and aggregate productivity in all cases

There’s a reason we utilize the Magento stage as the beginning stage, as well. Really, there’s few—this system brags completely customizable formats, visual interest, an abnormal state of control, item highlighting, simple route and an easy to understand the plan, and we’ll join SEO-rich substance too with a specific end goal to guarantee you get web search tools intrigued. This level of incorporation can augment your execution more than ever, and it could seriously affect your main concern.

Here at Kbizsoft Solutions we know exactly what it takes to make locales that can have the coveted result, and with our level of involvement in the range, you can be certain that your internet business needs are in great hands.

On the off chance that you need to kick the procedure off then simply contact on email info@kbizsoft.com and we’ll get discourses in progress between each gathering.

Linnwork Development

Linnwork Development

Linn Systems is a leading provider of software-as-a-service (SaaS) solutions that enable our retail and manufacturing customers to integrate, manage and optimize their sales processes across hundreds of online channels, including eBay, Amazon, Magento, and BigCommerce.Our mission is to enable entrepreneurs, businesses and organisations to transform their online selling experience by eliminating repetitive manual tasks completely from the selling process.

Are you selling via Amazon or eBay and using multiple couriers? The excessive amounts of paperwork required to fulfil distribution via multiple carriers can be very time consuming, and not cost effective. If your Magento or Linnworks based e-commerce operation is growing to more than 10 parcels per day, you may need to consider using a parcel distribution “buying group” to fulfil dispatching orders via multiple couriers, such as DHL or other Parcel service provider. For example, you may be sending some of your larger products via DHL, or your international deliveries may be handled via FedEx. Using a parcel distribution buying group can make the running of your business much easier, and help you so that you can focus on your Marketing efforts rather than tonnes of pointless paperwork. Using custom and tailored carrier distribution software can help you communicate via your courier when dispatching orders, and a warehouse fulfilment system fused with your Magento software will help things run more smoothly.

Outsourcing a distribution centre is not for every business, however. It helps if you have highly regular orders, and a reliable rate of return. Ensuring various factors such as warehouse output, same day or over night dispatch, packing accuracy and overall point to point and door to door delivery time are in healthy working order is a top priority for any e-commerce business looking to grow via clever fulfillment. A good software team will design you customised e-commerce warehouse software programs, allowing fluidity at the back end of your operation.

The store is only the middle of the material supply chain, but also the center of the application process. Nowhere is more important to have real-time data available.

Warehouse management software is quick and easy to integrate into all aspects of sales channels for customers to transport integration, visibility and data in the call centre.

You can focus on the larger markets on the Internet and the fastest growing in the world with full confidence that the orders are available for you to handle smoothly and spontaneously.

A company’s integration process should be is quick and fluid, and work on all major markets and online stores on the Internet.

Personally I would recommend that the best thing to do is to run an online retailer and manage fulfilment yourself, but the moment that your focus drops off from the most important aspects of running your online retailer, you need to outsource your distribution via a specialised warehouse distribution company. These companies have already achieved economies of scale with online distribution, so why not leverage this in your favour?

Ecommerce fulfilment services designed specifically for eBay and Amazon generally also offer storage, whether you have small parcels to pack and send, or whole pallets. I would recommend using Magento, i2i or Linnworks as a back end system software for your ecommerce fulfilment.

Ecommerce fulfilment has expanded at a rapid rate in the last 10 years, with Tesco now selling over 20% of their produce online, direct from their warehouses.

Many firms using multiple carriers will reach a point in growth where they need to outsource their parcel distribution and packaging operations, or take the risk and invest heavily in a larger warehouse of their own. This will help you achieve cheap parcel delivery rates. Going with a large parcel fulfilment company allows the company to focus on bottom line profit, whilst letting a parcel distribution firm focus on dealing with the mainstream carriers.

Role Of Social Media Marketing In 2018

Role Of Social Media Marketing In 2018

Is creating and developing a website enough for your business’s Digital Marketing Strategy? or Are you wondering how will you promote your business across the world?

Yes!

The essentials of Digital Marketing are Search Engine Optimization (SEO), Pay-Per-Click(PPC) Advertising or Paid Marketing, Content Marketing and E-mail Marketing and last but the foremost Social Media Marketing.

What is Social Media Marketing?

Social Media Marketing is the collection of online communicating channels that allows people or companies to create, share and exchange information with people and build relationships and communities online.

Why do we need Social Media Marketing?

Creating and developing a website is of vital importance for any business. Apart from having a website, you need to expand your online efforts to social media platforms such as Twitter, Facebook, LinkedIn etc. in order to match to a competitive edge. Through social networking sites, companies can keep in touch with every individual followers and companies that do not have active social media accounts risk missing out on numerous marketing opportunities.

The Role of Social Media Marketing

  • Interacting with target market/ audience: 

One of the key role of Social Media Marketing is that it enables you to interact with your targeted audience/ customers. As, going through the tweets and Facebook updates that are posted by your customer base can offer you insights into what you need. And if you inspire your audience to connect with you and help them achieve your goals, then you will be successful.

  • Improve Responsiveness:

Social media facilitates the process of providing and receiving input. If your clients have concerns or issues with what your business offers, they can let you know in a convenient manner. Social media gives customers a convenient and accessible way to express what they feel and gives companies a chance to respond. With such stages, businesses can view complaints and assure their customers that their issues will be managed.

  • Increases Sales:

When you stay in front of your customer base, they are more likely to buy from you. And, Social media marketing not only keep your companies name in front of your target audience, but also gives you the opportunity to give them incentives to buy.

  • Effective Marketing:

The social networking nature of platforms such as LinkedIn and Twitter generates interest among followers who are more responsive to them than a blatant marketing approach. You can utilize social media inventively to advertise/publicize your products and services without influencing your clients to feel like they are overwhelmed by your advertising efforts.

  • Affordability:

Managing your social media accounts is a cost-effective way to promote your business by using affordable social media marketing campaigns that strengthen your company’s online visibility.

  • Informative:

Social media is informative as it offers access to what your competition is up to. Moreover, by letting you know what customers are posting online about products and services. This gives you better understanding into the market and different variables that influence your industry.

  • Online Presence:

Social media has gradually evolved into an integral aspect of people’s daily lives. In fact, the statistics indicate that people utilize social media and interact online for their purchasing decisions. With more consumers choosing to make their purchases online, their approach to shopping has drastically changed.

Hence, the above mentioned are few vital points which you need to consider in order to improve the brand value online. As a digitally active brand can easily scale up, with a proper variety of well-defined rules within its proper and holistic variety of defined set of rules.

SEO Checklist For WordPress Website For 2018

SEO Checklist For WordPress Website For 2018

Wouldn’t it be great to have a blueprint that you can follow to get first page ranking of your website in Google?

A website, no matter how amazing it may look or how great the content be, isn’t worth if people can’t find or know that it exists. That’s where SEO generates a never ending stream of hype. A well optimized site is much more likely to get recognized through organic search.

And, if your website has been built with WordPress, then you are off to a great start with the optimization process. WordPress is built with SEO in mind and it’s flexible. That means you can built a SEO strategy that meets your particular needs.

Here is a short SEO checklist that explains each step in getting your pages optimized:

  • Keyword Density

Keyword density is the most important factor of checklist, especially since recent Google algorithm updates. Keyword density refers to how many times your keywords appear in your content and is expressed as a percentage. For example, say  optimizing an article for “on-page SEO checklist”, is of 1,000 words long and we mentioned on-page SEO checklist 20 times, then the keyword density would be 2%.

We would not go above 2% anymore! Google can and will penalize you for “keyword stuffed” content.

  • Meta Tags

WordPress makes it very simple to administer Meta Tags. There are 3 simple fields to fill in – using the Simple Meta Tags plugin.

  1. Meta Title – Include your Keywords in here – this will be the main title your visitors see when searching in the search engines – so make it appealing and make it stand out!
  1. Meta Description – Very important. This is a short description of your content your visitor will read in the search engines. Include your keywords and again make it appealing.
  1. Meta Keywords – Make sure you include your keywords. This one is not so important, just reinforces to the search engines about what your page content is based on.
  • Title, URL, Content and Headings Optimizations

Some real simple, quick guidelines:

  1. Make sure that the page title contains your keywords – preferably beginning with them.
  1. Make sure your URL contains your keywords
  1. Bold, Italicize and Underline your keywords on separate occasions
  1. Make sure you have both H2 and H3 titles in the page somewhere with your headings
  • Alternate Text Image Tag

When you insert a picture into WordPress, you have a field option called Alternate Tag Image Text. Make sure to include your keywords in here, if you have multiple images use different iterations of keywords, for example: on-page SEO checklist, checklist for SEO, on-page optimization checklist and so forth.

  • Get a Sitemap

This one doesn’t really apply to optimizing the page you’re working on, but will boost SEO for all your pages, so include this in checklist. Like all things WordPress, there’s a plugin for that – Google XML Sitemaps.This automatically builds and keeps up to date a logical “map” of your website.

It allows the search engines more efficiency in figuring out where all your pages are and leads to more of them being indexed (included) in the search engine results. Further, it creates backlinks into to each of your pages (with hyperlinks that match your page title – which should contain your keywords) – Google loves to see a site with intertwined pages!

  • External Links to Authority Sites

Google loves to see natural content, and natural content usually links to other content – especially authority sites. Authority sites, like WordPress, Yahoo, CNN and even Google itself – is popular, and very high ranked pages. Try to place at least one hyperlink to an authority site.

So, in order to get officially optimized, the combination of the right theme, plugins and content strategy can make your WordPress website fully optimized for search engines. So, whether you

Why One Should Have Website For There Business

Why One Should Have Website For There Business

It is an expected fact that it is not easy to run a business without a website these days as many buyer go to the internet first when they want to buy any commodity or want to get any service. So, it’s important to get your business known so that it can grow and the best way top get noticed is by having a website.

Websites are an easier and cheaper way to be found on the internet because nowadays everyone has access to an internet connection and a device with a screen. And, marketing has also been easier via internet.

Why is important to have a website?

It’s important to have a website because people constantly look for ways to do new things. And, if your website does not exist, people simply won’t find your business. They will tend to use the business that has a website. After all, to the customers it means that you are serious about your business and are willing to invest in a quality website.

Having a website can also bring more customers to your business. Your website will have a contact page for the customers to get in touch with you directly, so they can ask you about your products and services directly.

Benefits of having a website built:

  • Website build credibility

People who believe that if you don’t have your own business website then you are not trustworthy and dedicated to your business.

  • Websites improves communications

People don’t like the idea of calling you to ask questions or queries, but if they feel that they can use the ‘contact us’ from our website or send you an email, then they will do it.

  • Websites help focus on your business

When people feel that they can read all the information about your company or about you, also your hours of operation then you can avoid a lot of calls to ask those repeated questions over and over, keeping you focus on your business.

  • Websites keep your clients up-to-date with you

Every small business can have a chance to grow by adding extra services and/or opening new locations so without having your business website then your clients have no choice of knowing about your new changes to your business.

Finally, building a website gives you good experience that you can use for the rest of your life. As the world becomes more reliant on the Internet, you will own a skill that you can use to benefit yourself, your business and the lives of other people.