Watch Out 2018 , Hacker May Be Looking To Sneak In Your WordPress Website . Here Are Some Tips To Make You Site Secure

Is your website getting hacked? Do you want to know how to recover hacked WordPress website?

WordPress is the most popular and powerful Content Management system to create websites, that’s why it is heavily targeted by hackers, because of its popularity WordPress is target of Hackers looking to take over pieces of your site for their own benefit.

So the most common WordPress errors and the Fix are as follows:

Before updating your next post on WordPress make sure you have read out all the errors of WordPress here with the solutions.

The Problem: Syntax Error

The Fix: The parse error syntax error in WordPress isn’t a common error, and it typically occurs through a mistake made by the user. Syntax errors are connected with code omission or wrong code syntax. When any unexpected thing found in the code, you can see this type of phrase error with the location and the line number of the script where the error occurred:

Phrase error-syntax error, unexpected $end in

/public_html/site1/wp-content/themes/my-theme/functions.php on line 278

Often missing curly bracket, missing a semicolon at the end of an individual line or some unexpected character in the code causes a syntax error.

A better way is to check locally before updating it to a live website. Taking a backup of websites before implementing any changes are the best to deal.

The Problem: Internal Server Error

The Fix: Often you will see an error that reads “Internal Server Error” or “500 Internal Server Error”. this most confusing WordPress error is catchall error messages that signify some problem with your server.

Possibilities of causing this error are wide and there is no indication where you should check for the error. Here are some of the methods to fix this issue.

  • The corrupted.htaccess file can be one of the reasons of internal server error. Login to your website using FTP and by renaming your .htaccess_old. After renaming the file, try to reload your website to confirm if the issue has been solved. If the problem has been solved then visit Setting>Permalinks and reset your permalinks. This will create a new.htaccess file for you.
  • Sometimes there can be a plugin issue. So deactivate all the plugins to check if the issue was caused due to plugin. So, it’s better to deactivate all the plugins at once to find out which plugin is causing trouble. Further, you can activate each plugin one by one to see which plugin was responsible for the issue.
  • Increase the PHP memory limit as insufficient memory can be one the reason behind internal syntax errors. The way through which you can increase the limit of the available memory is: open the file using FTP and add the following line define(‘WP_MEMORY_LIMIt’,’128M’)
  • If it still causes issues and you are unable to figure out then it’s wise to re-upload the core files, which are in the folders named WP-includes and WP-admin. It might fix your problem if it’s related to the core files.
  • Call your host provider to help you out if all the above mentioned methods failed to solve the issue.

 
The Problem: Establishing a Database Connection Error

The Fix: There are few reasons when the database does not respond or login credentials refuses to connect to a database. These issues are often being experienced by various WordPress development companies.

Methods to solve includes

Checking your database login details.

Checking wp-config.php file containing all the login details that are required to make a connection such as the database name, username,password and server. Make sure that your database credentials match with the credentials that are within cPanel. If the credentials are same then add a line of code by defining(‘WP_ALLOW_REPAIR’,true);into wp-config.php file, Access http://www.yoursite.som/wp-admin/maint/repair.php to check the settings. Once you are done, be sure to remove the line from wp-config.php.

The Problem: White Screen

The Fix: The plain white screen with no message that appears in the screen is for WordPress users while blue screen is for Windows user. This means nothing and you have no clue where to look and what to fix. The fix of this issue is:

  • Insufficient memory limit can be one of the reason behind it. Make sure you have increased the memory space.
  • Turn of all plugins
  • As theme can also be responsible for the issue, so try to switch your theme to the default theme to solve the issue.
  • Change the debug mode from false to true. As it displays output warnings, error etc. These can turn to help you identify the exact hitch.

Shopify Vs Magento: Which Should You Go For?

Location, as we know, have always played a major role in determining the success of any company. Nobody wants to set their shop in a schedule area devoid of any consumers. Similar logic applies while you try to set an online store but with a minor difference, you have to choose an e-commerce platform rather than an actual location.

Choosing an e-commerce platform may appear to be a minor difference but in no way, it is to be mistaken as a minor problem. What’s the point of establishing a nice looking online store brimming to the top with a variety of products where customers cannot find you. It gets tougher due to the vast majority of options available. To pick from.

But if you look at things more closely, you will realize that there are very few platforms on top such as WooCommerce, BigCommerce, Shopify, Magento, Big Cartel etc. Among which the main competition is between two e-commerce giants namely Magento and Shopify. Let’s learn a bit about them.

Shopify and Magento are both systems that allow you to operate and manage an e-commerce website. They are both extremely well known, and they both work wonders while some online stores prefer to use Shopify, and some prefer to use Magento.

  • Product features

    When it comes to product features, both Shopify and Magento allow you to load products and photos, manage orders, manage inventory, and complete a sales cycle.

    However, Magento offers a stronger system for discounting and marketing promotions, and has better starter features, as Shopify comes with lighter features.

    While some merchants want as many starter features as possible, some prefer Shopify because a lighter software means that it can be more efficient, the website will be faster, and there will be less ways to mess something up in the backend. Although, Shopify may be lighter, there are more than enough features to keep your website on par.

  • Web Design

    It’s undeniable that Shopify offers stellar templates, and best of all, they are free. Not only are they free, but they are very easy to use for someone with no technical background. They are great for small businesses that are on limited budgets and cannot hire a full team of designers and technical architects.

    While Magento also offers free themes, the design is barely comparable to whta Shopify offers for free. Comparing next to each other, the Magento themes can often be dull and less creative.

  • Integrations

    Both Shopify and Magento are flooded with both free, and paid integrations and add-on’s. surely, whether you’re looking for an extension to boost your website’s SEO, or you need shipping support, you won’t have trouble while looking for an extension.

    Since Shopify comes less immersed with features, you may have no option than to purchase an extension. Some of the extensions you may be forced to purchase, com free as a standard feature in the Magento platform. For an example, the ability to set up on-page checkout is a feature that must be purchased on Shopify, but comes out of the box with Magento.

  • Payment Processing

    Shopify integrates with over 70 different processors, including the widely used Braintree, and PayPal. With 70 different payment processors, you will probably be able to use your current processor, and if not, it won’t be difficult to find a new one.

    Magento also integrates with processors, but it offers one-page checkout for free, in which Shopify does not offer. This is an important feature, and can make the difference between a customer abandoning the cart, and the customer making a large purchase.

 
Some major differnce between Shopify and Magento

The major difference between Shopify and Magento is in their accessibility and design capabilities. The ease of use for each platform differs; Shopify is easier to use, but once ou get over the implementation and learning curve of Magento, it also becomes easier to use.

Magento is sometimes ideal for mid-size to large businesses because of its scalability and out of the box features. However, if you’re small to mid-size company, and looking for a user-friendly shopping cart with an outstanding design, than Shopify can be a better fit for your e-commerce website.

 

Shopify a True Dropship Solution

Shopify – the leading e commerce platform is the perfect solution for building your own independent storefront. This is especially true when it comes to drop shipping.if you are a drop shipper, chances are your product cost is much higher and your potential costs are lower in comparison to wholesalers. With an enormous app store and app developers, Shopify is eliminating the disadvantages and creating significant advantages in terms of sales, marketing, and store management of drop shipping businesses.

With the passage of time there are new innovations being noticed in every field. There are various methods that have made things simpler. The same has been the case with business. The upcoming methods, techniques and the unique ways of carrying the business materialize it in an easy way.

What is dropship?
 

In this context, dropshipping is a recent term that is being used these days in context to it. It is basically a method through which a business can be done by supply supervision chain. In this, the retailer makes available the brochures; catalogues etc on the store and do not maintain the stock in physical form. As and when the client makes the order for the product from these brochures or catalogues, the retailer directly channelizes the delivery of the product from the whole seller to the client. The goods are directly delivered at client’s address.

 
What do you need to get started?
 

The only thing you really need to get started is some way of marketing the products. The internet is the obvious choice, but you could also consider advertising door to door or distributing catalogues. Obviously, marketing door to door or via the local papers is going to require a budget, where as starting a website and advertising online is incredibly cheap.

 
Why Would I Start Dropshipping on Shopify?
 

Dropshipping is the perfect business model for entrepreneurs who are looking to set up their own business with little up-front investment, and Shopify is the simplest platform which you can use to create and run your store.

When you dropship on Shopify you’ll never need to worry about excess inventory, as you’ll only ever order the necessary amount of products to meet the demand from your customers. This system is unlike a typical ecommerce business, which involve purchasing products from a wholesaler in bulk and committing to those products until they’re sold. If you’re dropshipping you’ll be able to switch products in just a few clicks.

If you are not satisfied with Shopify on your radar, then there are numerous alternative available, for example, BigCommerce.

Edlucidating it further, the real realm of some of the most renowned sites online comes from the services provided by Oberlo – a tool that allows its users to easily import the products directly from the supplier into your Shopify store and then shipping it directly to their customers within few clicks. As someone who’s actually played around in the e-commerce space and has used the tool knows that, it had great impact while importing products and managing inventory with much ease.

However, there are various applications apart from Oberlo that makes selling through a Shopify store easier and more effective.

 
The future of e-commerce
 

For businesses and brands that haven’t adjusted yet, it’s no longer a question of if and when they will need to get their business online, it’s simply a matter of when. The same holds true for any entrepreneurs or would-be e-commerce site owners looking to get into the game.

Online shopping and e-commerce are here to stay. Just make sure your business and brand are adapting along with it.

Not getting sales from your online store. Problem and Solutions

There’s nothing worse than investing lots of time and effort into creating your new website only to find that hardly anyone visits it and that no one buys our products. The products and services you’re offering are of good quality, but something still turns visitors away.

Why Don’t People Buy from Your Website?
 

To grow your sales, you need to encourage visits from all popular sites. Developing a web presence online can increase your store traffic considerably, boost your sales, and grow your business. You can achieve the goal by creating useful content for your potential buyers in many places, as well as other free sites on the web.

In order for your customers to purchase something from your online store, you need to ensure that their experience is smooth from start to finish. There are a lot of things that can go wrong even before visitors reach the checkout and some of the major queries are:

 
Problem 1 : Is your website secure?

Solution : Internet security has always remained a major concern with online consumers and these concerns are periodically reinforced with high profile Internet fraud news stories. Even though Security has come a long way, with strong encryption becoming the norm, security is still a matter of concern with online consumers.

Settle on an e commerce platform that utilizes strong encryption for payment processing and consumer data retention. Your website host play an important role in securing your website. Ask your hosting provider about the security system at the data center that physically hosts the consumer data. As well, ensure that hosting facility has proper disaster recovery procedures, servers are backed up daily, back-ups are periodically stored off site in case of physical disaster.

Importantly, all the above measures need to be communicated to the consumers to gain their trust. Generally online shoppers are aware these days to look for a small lock and https:// in the address bar to ensure security before going ahead with online transaction. In addition, an important way to gain consumers trust is to have a prominently displayed Contact us page with phone number and physical mailing address. Consumers will be confident that they can contact you in case of any incident while shopping online on your website.

 
Problem 2 : Is your Checkout process simple enough?

Solution : Almost 50% of consumers abandon the checkout process. Studies show that the top reasons for abandoning the checkout process are: Registration required to buy, Product was out of stock, Hidden charges at checkout, customers were there for just price comparison, and No time to complete the checkout.Possibly as an online store owner, it is imperative to take the steps needed to reduce the loss of sales.

Some customers just don’t want to register but want to make purchase. Though for marketing purpose it is good to have customer’s data for future promotions, Your online store should have option of guest checkout in case user doesn’t want to register. For already registered customers, platform should auto fill most of the checkout details like billing and shipping information with a provision for user to override it.

 
Problem 3 : Can your customer find the product they have been looking for ?

Solution : The e commerce platform should track stock and match sales to stock. If the e commerce platform’s stock tracking function detects a product has sold out, the online store can either flag the item as out of stock for the consumer or doesn’t show the product on website.

Ensure that the e commerce platform always displays the running total of purchases prominently with all overheads so that it’s not a shock for customer to see those hidden charges only at checkout.

 
Some effective ways to increase traffic to your web store:
 

  • Newsletters/ e-mailers:

    Sending out newsletters/ e-mailers on a regular basis is a great way to keep your subscribers informed about your new products. Newsletters/ e-mailers help you connect with new customers and build a relationship with your existing ones.

  • Publish quality content:

    By constantly updating their algorithms, search engines have made sure that quality content gets rewarded. So don’t go copying and pasting manufacturers’ product descriptions. Revise it or write it new and publish it in your store. You can surely see a significant difference in your search engine ranking and therefore in traffic. You can also have a blog or article section within your site. This space can be used to publish content that provides users with useful tips about the products and services you are selling.

  • Pay Per Click:

    Pay Per Click is another great way to pull more traffic to your e commerce website. This method has a cost associated with it. However, it is a quick way to bring some initial traffic to your store. If you are planning to run pay per click campaigns, it would be better to seek the help of an agency and keep aside a few bucks to run the campaign.

  • Share your content in social media sites:

    Social media sites have enabled us to reach a large audience. You can start promoting your store and products in social media sites like Facebook and Twitter by setting up a profile in your business name. Once the profile is ready, you can start posting blogs and articles that your customers may find useful. You can tweet regularly or get your fans to use the Facebook “like” feature to tell their friends about your e commerce store and the products featured in it.

  • Encourage user interaction:

    Introducing reviews or allowing users to write reviews or blog posts is another great way to make your customers come back and make repeat purchases.

  • Don’t ignore coupon sites:

    Coupon sites are another great way to make your target audience visit your e commerce store and make purchases. If you have a compelling deal to offer, users are more likely to visit your e commerce store to grab the great deal.

Mistake That One Should Not Make While Setting Shopify Store

Are you launching your e-commerce business? Know that at times things can turn out to be overwhelming for you.

However, considering the fierce competition in the e-commerce segment, starting an online venture is more about building credibility and making things perfect to boost conversations. For online retailers, success is a sure instance only if they know how to fetch new customers consistently and by filling gaps on the websites. At every step, they have to be more careful not to fall prey to costly mistakes that most retailers make and ruin their scope for earning.

Whether retail merchants wish to establish a Shopify store or get their existing store optimized, here are the most-obvious mistakes that they should be aware of to offer exhilarating user experience to their visitors.

  • Not having a proper plan for targeting

    For an e-commerce site, one does not need a formal strategic plan, but still a simple plan on how to proceed and target the specific segments. You do not need a business plan as a roadmap for success but simply be aware of who are your customers, what they like, what you can sell to them and what customers are willing to pay for the products offered by you.

  • Not having a definite value proposition

    Research manifested that most buyers stay for some fraction of seconds on any online site before deciding whether they will purchase or leave for another shopping destination. The only thing that can affirm their decision to stay is a Unique value proposition of your store. Your value proposition will make you different from the rest sellers and exhibits what you have on offer for them. More precisely, the value proposition is a promising prospect from the retailers’ end to deliver specific benefits to the customers and telling them why they are the best.

  • Hiding product details and information

    Most online retailers make the mistake of hiding a lot of details like the complimentary items added to the product, rebate or discounts, certain less-important features or the surcharges needed for delivery. They think that customers will love surprises and might get exhilarated after placing the order. But, the truth is customers feel tricked down in the instances where they have to pay more and did not know about it. Thus, even if you have best intentions of hiding some information, do not go for it as people like you to be straightforward especially about shipping and prices.

  • Ignoring after-sales customer treatment

    You just cannot forget the customers who have bought something or other from your store because they might be the one to return for their next purchases. Thus, make sure you offer them good experience even after the product sale. For this, retailers need to promote some prominent way of interaction with the customers afterward like email, messages, push notifications, live chat and so forth.

  • Not emphasizing on SEO strategy with an understanding of the market

    SEO for e-commerce or any website predominantly involves studying the competitors in the market and what are the keywords or key phrases they are targeting. You must not act silly and consider only keywords relevant to your business but should consider those quality keywords that can elevate your ranking in search engines above your competitors.

    It is always better to learn from the mistakes of others than your own. These above illustrations are to make you and every aspiring retailer aware of the pervasive mistakes that might happen in e-commerce development. This will probably let your mind buzz with different ideas on how to avoid these mistakes and improve the scope of revenues for your store.

Checklist For Choosing Right Hosting For Your Web Application

There are more distinct mutual hosting companies on the internet today. But finding the best web hosting service is not a child’s play.

It takes patience and lot of market research to land on the page of a great hosting service. There are many companies claiming to provide the best host service on the internet, but only a handful of them fit the bill. There are however, many things that one should keep in mind while looking for and selecting the best web hosting service.

When you’re in business on the Internet, the features that you must always look upon is the server uptime. This is the feature that allows the best possible uptime for your website. A web hosting service with a higher uptime claim should be considered. However, these claims should be well verified before taking the final decision on the hosting.

Web hosting is essentially ‘dealing’ place and application from hosting. There are a few options when it comes to hosting service. You are competent to do this yourself through purchasing your own computer, and selecting a web hosting. Buying a computer for you will be a major expense but the hosting service will save your time and money. E commerce and Blog form the two of the most important components of the web hosting service.

E Commerce Web Hosting 

Ecommerce web hosting is a specialized service provided by hosting providers to companies for selling their goods and services online. The hosting provider is responsible for enabling the company it is serving to get all it needs. It includes a web server, web design and capability for accepting, processing and confirming sales.

Some of the specialized services and processes enabled by an efficient ecommerce hosting provider include:

  • Templates for online goods catalogue
  • Online software for customized shopping application, also known as shopping carts
  • Capabilities for recording customer orders
  • Arrangement for safe purchases with credit card
  • Tools for keeping tabs on inventory
  • How web hosting for ecommerce works

 

A company whose decision makers have decided to adopt online shopping need to enter into a contract of sorts with the ecommerce hosting provider. You can decide between sharing server space provided by the hosting company or have a server dedicated to your website. This is based on requirements of your business, visitor traffic, magnitude of sales and some other factors.

A very important task that the hosting providers accomplish for the company they are serving is to set up their online merchant account. This enables the companies to process credit card transactions through VISA, MasterCard and other establishments.

You need to find a company that is fully adept in providing cost-effective solutions for your enterprise. Be it a small or medium-sized company with limited operations or large-scale company with revenues soaring in millions, the experienced and capable hosting providers can enable economic operations for them.

Some of the online applications used for ecommerce include Zen Cart, cubecart, osCommerce, cPanel, MySQL, Perl and PHP scripting language. Make sure you spell out your requirements clearly to the hosting provider so that they suggest the ideal mix of these services for fulfilling your needs. You also need to find out about the free services that are available before hiring the services. Some of these can be:

  • WordPress Blogs
  • Photo albums
  • Unlimited email accounts
  • Social networking

You can get a lot more of these free services but for efficient operations, you need to ensure that the provider gives you 99.99 % uptime, 24×7 technical support, and a money back guarantee if you find that the services are not up to the mark.

Having known the essentials of efficient ecommerce hosting, you can now look to pick the most capable service provider. Make sure you do not miss out on anything important discussed here.

Blog Web Hosting

Running a blog can be a very effective way of earning income in this day and age, but it can also be very difficult if you don’t start out on the right foot. Once you hit your niche, once you get into the right groove, making money by maintaining a blog can be as easy as keeping a personal journal and getting paid for it. However, there are far more things you can do wrong than things that you can do right. When it comes to blog hosting, it’s very easy to shoot yourself in the foot with that first step.

If you’re thinking of starting a blog or hoping to make your current blog more successful, here are a few things you should know about blog web hosting.

  1. Free Isn’t Always Preferable

    When you go to certain blog hosts, they allow you to run a blog there for free indefinitely. This is great, except that it’s going to be very hard to monetize these blogs as they typically do not allow you to earn any ad revenue from them. A paid blog can be found for little more than the change in your pocket, so there’s really no reason not to consider getting a paid blog hosting account right from the start if you are serious about doing this for a living. Think of it as an investment that will ultimately pay off hundreds of times over in the long run if you hit your stride.

  2. Questionable Content

    Let’s say that the content that you run isn’t actually questionable at all. For the sake of argument, we’ll say that you run a blog on baking. Every week you post new pictures of cakes and treats you’ve made for parties and so on. One day you post a cake shaped like a Star for a friend’s party. Some reader finds this offensive and the host takes your blog down.

    This sounds absurd, but it happens all the time. The first response many blog web hosting services follow is to simply listen to the scared and easily offended complainers and not even hear the blogger out. Since it’s their own privately run service, they are well within their legal right to do so. It’s not even a first amendment issue, it’s simply an issue of their not wanting to risk it.

    Look for a blog hosting service that has a track record of sticking up for their customers’ freedom of speech. Even if you think your content is pretty harmless, somebody somewhere will find it offensive, guaranteed.

  3. User Friendliness is ImportantIf you don’t want to be bothered learning how to install and use a separate program to put your blog together, you should look for a blog web hosting service that offers an easy to use drag-and-drop web building interface so that you can make your blog look exactly like you please without having to learn any sort of coding or HTML or anything of the sort. If you’re a writer, you’re a writer, not a programmer or a web designer, so you should be able to find a web host that is easy to work with and versatile, allowing you to make your site look however you want it to look in a matter of minutes.

    From here, it’s up to you if you’re looking for a blog hosting service that focuses on image blogs, one that offers great low prices or one that has great customer service. What we’ve listed above is only a starting point. Make sure that whoever you go with for your blog offers you options to monetize your blog, make sure that they have a user interface that you feel comfortable with, and make sure that they have a track record of protecting their bloggers.

 

WordPress Security

WordPress security is a topic of huge importance for every website owner. Each week, Google blacklists around 20,000 websites for malware and around 50,000 for phishing. If you are serious about your website, then you need to pay attention to the WordPress security best practices

Basics of WordPress Security

Why WordPress Security is Important?
K
eeping WordPress Updated
Passwords and User Permissions
The Role of Web Hosting

WordPress Security in Easy Steps (No Coding)
Install a WordPress Backup Solution
Best WordPress Security Plugin
Enable Web Application Firewall 

WordPress Security for DIY Users
Change the Default “admin” username
Disable File Editing
Disable PHP File Execution
Limit Login Attempts
Change WordPress Database Prefix
Password Protect WP-Admin and Login

Facebook Ads – A New Way To Boost Your Business

Let’s face it… we’re living in a social networking world right now. It’s very probable that you, your employees, and immediate family members are all already using Facebook as a way to catch up with old friends or stay up-to-date on things happening in the neighborhood or with favorite bands and companies. If you aren’t using a Facebook fan page for your company as well, it’s quick to manage and free so what are you waiting for?!

Creating Facebook profiles and fan pages and updating them regularly are great for helping to promote your company and for branding. If you have a little room in your advertising budget, it’s also highly recommended to take it another step further and use Facebook ads in conjunction with your fan page. They can be extremely beneficial for all types of businesses large or small, local or worldwide and are often less expensive than other avenues of paid advertising currently available.

  • One of the major benefits of using Facebook ads is that they’re so easy to set up! Facebook has made setting up ads and managing them so very user-friendly and time efficient that almost anyone can start using them at any time. The reports they provide you with are also great for seeing what types of audiences are most viewing your ads and how often to help you adjust and better your run times and budgets and get the most out of your Facebook ads.
  • Ads on Facebook are seen by millions of people all over the world. If your products or services are world-wide, you have the benefit of reaching audiences all over and most of the time for a lot less than using paid ads with the major search engines. In addition, if your company is nation-wide or even just a small local business, Facebook allows you to target in on very small and specific areas to show your ads and even lets you decide which age group of people your ads would most appeal to. There are a variety of other demographics that can be custom tailored to best suit your target audience as well so you can always make sure the right people who will be most likely to seek out your products or services are seeing your ads at all times.

 

If you are not using Facebook to market your business, you are losing the opportunity to reach out to 175,000,000 active users. Today, Facebook is the most popular social networking site online. People spend a lot of time on Facebook to interact with friends, make friends, play games and join interest groups. When you are able to get your advertising message across to these people, you will see a surge in traffic to your website and probably an increase in sales or inquiries.

 

A question that many people will ask is that how a business can leverage Facebook to market its product or service? Now, let me share with you 3 ways to advertise your business on Facebook:

 

  1. Facebook social ads. This is the most straight-forward way to advertise your business on Facebook. With social ads, you can set up your ads to target people by interest, age group, gender, etc. This will make your ads more targeted and increase its click-through-rate (CTR). With higher CTR, you are getting more visitors to your website and increase the chance of getting more customers. You can also choose to place a picture in your ads, which I strongly recommend you to do it. An ad with a picture captures attention and encourages more clicks.
  2. Groups and Pages. You can create a group and page for your business on Facebook. Then get more people to join your group or become a fan of your page. For a group, you can use the Invite function to get your friends to join. But there is no invite function for a page. You need to either use social ads to advertise it or pass the direct URL of the page to your friends. Both groups and pages are great channels to gather more potential customers and build brand.
  3. Worth of mouth marketing. It is easier to sell to a friend than a stranger. With so many active users on Facebook, you should try to know more friends. Join groups that are related to your product and service, and socialize with the group members. Add them to your contact and get to know them personally. When they get to know your business and trust it, they will recommend your company to their friends.

 

Facebook is definitely an advertising channel that you absolutely must leverage on. Every day, there are new advertisers on Facebook and more companies are creating pages and groups for their products.

What Marketers Need To Know About New Updates On Facebook Algorithm?

The Low-Down Facebook’s Latest Changes and How They Affect Your Business

No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.

That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.

Here’s what you need to know and do about these changes:

The focus of the new changes is actually very holistic. Facebook is all about creating community. These changes are an attempt to help users find relevant content and to have more meaningful social interactions.

In a nutshell that means people want to see information from their family and friends. They don’t want to be bothered with irrelevant posts from businesses, brands, and media.

So how do you deal with Facebook’s algorithm changes as a business?

  • QUALITY

First of all, you need to focus on quality versus quantity of content. Relevance takes on a whole new meaning now. Take time to create really juicy posts your audience can’t resist.

Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.

  • ENGAGEMENT

Engagement is everything. With every post, your goal is to stir up a conversation. Ask for opinions. Get them to share their advice and stories.

Now more than ever you need to develop a tribe of people who love to be connected and can’t wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.

  • AUTHENTICITY

Don’t try tricky posts that get people to comment and share on a post. Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.

Moreover, engagement bait tactics can get you in trouble. The Facebook algorithm can detect such tactics that try to coerce people to engage.

Instead, have the intention of sharing good content from your heart. Be authentic. Make your posts so amazing that people will naturally want to share them.

  • MUSIC

Facebook and Universal Music Group signed a deal to allow users to upload songs in videos. This means users can now share videos containing music from UMG’s artists without having the videos removed due to copyright violations as they have been in the past.

So now you can we open up creativity, connection and innovation through music as you build your social media community.

In other words, rock out with your peeps! Now you can without copyright infringement by choosing songs by Universal Music Group artists.

In the end, the people who help, entertain, inform, and serve their communities will win. So stop worrying about marketing and focus on serving your fans and followers.

Here are 10 strategies and tactics to get those algorithms to work in your favour:

  1. Show Your Personality

Facebook wants us to be more authentic with our posts. Being authentic is the key here. People resonate with people, not brands. So the more you can showcase your personality on your page posts, the more people will be drawn to your message and become engaged with your posts.

Relax on the “guru” marketing tactics that you’ve been told to do and instead be yourself.

  1.  Keep Your Target Market in Mind. Always.

If you’re wanting to use Facebook to help build your business, then you have to know who you want to attract to your business as paying clients. The more you know who they are, the more you can produce content that they will want to hear from you.

  • What do they want from you?
  • What do they want to learn from you?
  • What will inspire them?
  • What will get them engaged with your posts?
  1. Utilize Facebook Live

It wasn’t long ago that video was the “Queen of Facebook” where us entrepreneurs enjoyed great views and reach with our natively uploaded videos but that is all being set aside for Facebook Live.

Facebook Live provides us with the opportunity to live stream “in the moment” videos that naturally facilitate engagement, which is what the Facebook algorithms are looking for.

During your Live shows, focus on:

  • Providing insider peaks into your world such as while attending live events
  • Sharing something of value
  • Asking leading questions
  • Being entertaining; have fun! Don’t worry so much about how you look and just go for it!
  • Being authentic
  1. Ask Leading Questions

Simply asking questions can get great engagement on your posts. You want to ask questions that will warrant more than a “yes” or “no” response and get a discussion happening.

Ideally, encouraging discussion among your followers brings an even higher level of engagement that Facebook will truly reward.

Here are some ideas on what kinds of questions you could be asking:

  • Topics that pertain to your target market
  • Hot topics that everyone has an opinion on
  • Fill in the blank questions
  • Opinions on what’s happening in your industry
  • What’s happening in their world they would want to share, discuss or celebrate
  1. Create Inspiring Posts

Create posts that will inspire your followers into wanting to share them to their followers. Whether your post is a video, a quote or a quote on an image, if it resonates with your audience, it will inspire them to at minimum hit the “like” button and maybe even share to their followers.

  1. Use Images

Not only do images catch your follower’s eye much quicker than plain text posts, they also tell a story at first glance. Try to use more images in your posts as these will garner more engagement if they resonate with your audience.

  1. Conduct Contests

Contests are great on getting engagement and building brand visibility. But before holding any Facebook contests, make sure you check out the Facebook rules first.

  1. Keep it Simple

Remember, for the most part, people are on Facebook to escape so you want to avoid asking deep questions that will make your followers think or avoid responding due to feeling too vulnerable to share.

So keeping your posts light, simple and fun can garner you a bigger engagement impact.

  1. Share Influencer’s Posts

Sharing other people’s content, especially influences in your industry, can greatly increase that post’s reach. So be sure to follow those that enjoy a great engagement rate and share some of those posts as your page to your page.

Not only will your reach increase but you’re also showcasing someone you admire, which can get an automatic boost in the algorithms.

  1. Show Your Support

It’s a lot of fun to have a fan appreciation day and showcase or highlight a fan or VIP client of yours. You can tag them and ask a question for them to respond to in the comment section, which will boost the engagement.

 

 

 

Epicor & Magento Integrations

On the off chance that you utilize the Epicor ERP framework in your business you’ll as of now advantage from an answer that can expand efficiency, increment benefit and open new entryways with creative intuition and abnormal state outline, and in case you’re going to head into the online field you’re not going to need to lose that sort of usefulness. That is the place we come in.

Kbizsoft Solutions can fabricate a bespoke internet business website utilizing the Magento stage and will coordinate it with your current Epicor arrangement, giving a solitary purpose of contact over the business and easily consolidating yours on the web and disconnected channels.

With along these lines of working you can anticipate:

Continuous usefulness and moment information trade over all regions

Enhanced stock administration with naturally redesigned stock levels

Better client benefit with naturally held points of interest and the alternative to track buys and hence enhance advertising center

Time and cost investment funds with the self-sufficient framework decreasing the requirement for manual information

Precise reporting for enhanced business knowledge and showcasing potential outcomes

Profitability, versatility, and aggregate productivity in all cases

There’s a reason we utilize the Magento stage as the beginning stage, as well. Really, there’s few—this system brags completely customizable formats, visual interest, an abnormal state of control, item highlighting, simple route and an easy to understand the plan, and we’ll join SEO-rich substance too with a specific end goal to guarantee you get web search tools intrigued. This level of incorporation can augment your execution more than ever, and it could seriously affect your main concern.

Here at Kbizsoft Solutions we know exactly what it takes to make locales that can have the coveted result, and with our level of involvement in the range, you can be certain that your internet business needs are in great hands.

On the off chance that you need to kick the procedure off then simply contact on email info@kbizsoft.com and we’ll get discourses in progress between each gathering.